Solving industry challenges | SITA


Solving industry challenges

With the aim of benefiting the entire air transport community, SITA in 2016 launched five initiatives to explore new solutions to some of the industry’s most pressing challenges.

These five areas include:

  • Baggage Tracking
  • Identity Management
  • Disruption Warning System
  • NDC
  • Cybersecurity

This investment is over and above our continued investment in new products and is aimed looking a little further into the future at promising technologies or new ways of doing things that could have a big impact on our industry. It will provide a clear roadmap of where we can make the most difference and what we need to focus on to deliver real and meaningful solutions that will benefit the entire air transport sector.

Baggage Tracking

Technology has played a key role in reducing the number of mishandled baggage by a cumulative 65.3% between 2007 and 2015. However, with passenger numbers expected to double by 2030, further reducing the number of mishandle baggage remains a challenge.

Technology will be instrumental in further reductions in mishandled baggage rates. With this initiative SITA exploring a new technologies that will allow airlines, airports and ground handlers to track baggage every step of the way, using both existing and brand new technologies. 

This initiative also looks at helping airline meet IATA Resolution 753 that requires by 2018 airlines should keep track of every item of baggage from start to finish.

Read more about the Resolution 753

Identity Management

Identity Management is another key challenge for the industry and an important initiative for SITA, not only in terms of providing increased security but streamlining the immigration process globally. 

The emergence of a ‘single travel token’ over the next few years is probably the most exciting development for passengers hoping to fast track through the airport and SITA is trialing various versions of this technology in airports around the world.

Read more about travel identity innovations from the SITA Lab. Also on this topic, you can read the 'Let's get smart about identity' article of the Air Transport IT Review.

Disruption Warning System

One of the biggest challenges for airports and airlines is managing disruption. SITA is exploring an initiative that will provide information and updates through a global disruption warning system that is accessible to our members.


SITA, together with IATA, appreciates that the way airlines sell their services and products has evolved dramatically in recent years. To address the diverse needs of contemporary air travel retailing, IATA has spearheaded the development of the New Distribution Capability (NDC) standard.

A particular emphasis of NDC is its ability to help third-party airline distribution channels, such as retail and online travel agencies, travel management companies, and Metasearch engines, receive more flexible and compelling airline content from airlines. In turn, these indirect channels can offer their customers richer, more engaging digital flight shopping experiences.

Read more about the NDC community enablement.


Given the rising number of cyber threats, SITA is also assessing how it can play a more significant role for the air transport community.

SITA plans to provide a platform to support increased exchange of contextualized cyber threat intelligence. These will be derived from SITA’s global network and services provided to customers, from open-source intelligence gathered as a result of proactive security screenings, and from external sources.

Read more about cybersecurity. 

Back to the top
  • sita tweet
    ‘Do tracking points improve baggage delivery?’ | the 2019 SITA-ATW Baggage Webinar will delve into the results of t…

    1 hour ago from SITAonline
  • sita tweet
    SITA’s baggage expert, Peter Drummond joins @IATA’s Andrew Price and @aegeanairlines’ Timos Korosis on the 2019 SIT…

    10 hours ago from SITAonline
  • sita tweet
    The goal of bag tracking is to deliver more accurate baggage handling but has tracking bags along four key points i…

    16 hours ago from SITAonline
  • sita tweet
    Results from the 2019 Baggage IT Insights revealed a strong demand for #airlines and #airports to provide real-time…

    yesterday from SITAonline
  • sita tweet
    New #BLOG: Passenger numbers reached an all-time high of more than four billion last year, resulting in a record 4.…

    2 days ago from SITAonline
  • sita tweet
    MT @LandBlockchain: #Blockchain is reaching for the sky! ✈️ @aeron_aero, @SITAonline, @travelchainio and…

    2 days ago from SITAonline
  • sita tweet
    In his latest blog post, SITA’s baggage expert Peter Drummond explains everything you need to know about the route…

    2 days ago from SITAonline
  • sita tweet
    “The more you track bags, the better the service.” Hear what else SITA CEO, Barbara Dalibard, had to say on results…

    2 days ago from SITAonline
  • sita tweet
    RT @JeffBezos: We’re investing $1.5 billion in our new air hub to get you your packages faster. Three million squar…

    3 days ago from SITAonline
  • sita tweet
    Did you catch Barbara Dalibard on @DubaiEye1038FM’s Business Breakfast yesterday morning? She was on the show to ta…

    3 days ago from SITAonline
  • sita tweet
    RT @NSF_Suzanne: Great end to the day yesterday. You can tell by my cheesy smile...but then I’m always happy when…

    3 days ago from SITAonline
  • sita tweet
    RT @Phocuswright: Sean Farrell of @SITAonline: the investment in biometric technology is rapidly rising.…

    3 days ago from SITAonline
Connect with us