Solving industry challenges | SITA

Solving industry challenges

With the aim of benefiting the entire air transport community, SITA in 2016 launched five initiatives to explore new solutions to some of the industry’s most pressing challenges.

These five areas include:

  • Baggage Tracking
  • Identity Management
  • Disruption Warning System
  • NDC
  • Cybersecurity

This investment is over and above our continued investment in new products and is aimed looking a little further into the future at promising technologies or new ways of doing things that could have a big impact on our industry. It will provide a clear roadmap of where we can make the most difference and what we need to focus on to deliver real and meaningful solutions that will benefit the entire air transport sector.

Baggage Tracking

Technology has played a key role in reducing the number of mishandled baggage by a cumulative 65.3% between 2007 and 2015. However, with passenger numbers expected to double by 2030, further reducing the number of mishandle baggage remains a challenge.

Technology will be instrumental in further reductions in mishandled baggage rates. With this initiative SITA exploring a new technologies that will allow airlines, airports and ground handlers to track baggage every step of the way, using both existing and brand new technologies. 

This initiative also looks at helping airline meet IATA Resolution 753 that requires by 2018 airlines should keep track of every item of baggage from start to finish.

Read more about the Resolution 753

Identity Management

Identity Management is another key challenge for the industry and an important initiative for SITA, not only in terms of providing increased security but streamlining the immigration process globally. 

The emergence of a ‘single travel token’ over the next few years is probably the most exciting development for passengers hoping to fast track through the airport and SITA is trialing various versions of this technology in airports around the world.

Read more about travel identity innovations from the SITA Lab. Also on this topic, you can read the 'Let's get smart about identity' article of the Air Transport IT Review.

Disruption Warning System

One of the biggest challenges for airports and airlines is managing disruption. SITA is exploring an initiative that will provide information and updates through a global disruption warning system that is accessible to our members.


SITA, together with IATA, appreciates that the way airlines sell their services and products has evolved dramatically in recent years. To address the diverse needs of contemporary air travel retailing, IATA has spearheaded the development of the New Distribution Capability (NDC) standard.

A particular emphasis of NDC is its ability to help third-party airline distribution channels, such as retail and online travel agencies, travel management companies, and Metasearch engines, receive more flexible and compelling airline content from airlines. In turn, these indirect channels can offer their customers richer, more engaging digital flight shopping experiences.

Read more about the NDC community enablement.


Given the rising number of cyber threats, SITA is also assessing how it can play a more significant role for the air transport community.

SITA plans to provide a platform to support increased exchange of contextualized cyber threat intelligence. These will be derived from SITA’s global network and services provided to customers, from open-source intelligence gathered as a result of proactive security screenings, and from external sources.

Read more about cybersecurity. 

  • sita tweet
    RT @RunwayGirl: SITAONAIR’s Evi Dougali talks digitization and staying the course as a woman in #STEM…

    7 hours ago from SITAonline
  • sita tweet
    SITA’s upgraded Airport Management Solution will harness real-time data to help @SabihaGokcen to better plan and ma…

    8 hours ago from SITAonline
  • sita tweet
    RT @HeathrowAirport: Hello and good morning to everyone from all of us at Heathrow Airport! We have a question for…

    10 hours ago from SITAonline
  • sita tweet
    #NEWS: SITA to provide sweeping technology upgrade at Istanbul @SabihaGokcen, one of the fastest-growing airports i…

    11 hours ago from SITAonline
  • sita tweet
    MT @RunwayGirl: Ellie Carter flew her first solo on 1 December 2018, 3 days after turning 16, the youngest age at w…

    14 hours ago from SITAonline
  • sita tweet
    Tech-enabled passengers are almost one and a half times more likely to consume paid-for services at the airport tha…

    21 hours ago from SITAonline
  • sita tweet
    The 2019 Passenger IT Insights show that passengers are confident and eager to embrace new technologies. And that t…

    yesterday from SITAonline
  • sita tweet
    Travelers are actively adopting new technologies to put them in control of the time they spend at the #airport. Lea…

    yesterday from SITAonline
  • sita tweet
    Mishandled bags remain one of the biggest pain points for #airline passengers. What steps are #airlines taking to k…

    2 days ago from SITAonline
  • sita tweet
    When air travelers say they want a #SeamlessPassengerJourney, they include their bag in that equation. Read this ar…

    2 days ago from SITAonline
  • sita tweet
    Come see SITA FlightPredictor in action at #PTELondon. It’s a cloud-based service that uses historical and real tim…

    2 days ago from SITAonline
  • sita tweet
    The air transport industry is expected to handle around 9 billion bags by 2036. What new technology will help ensur…

    2 days ago from SITAonline
Connect with us