Matthys Serfontein | SITA

President, Air Travel Solutions, SITA
Matthys Serfontein

Matthys Serfontein was appointed President of Air Travel Solutions in May 2018.

Matthys joined SITA in 2007 as Regional Vice President for Airport Solutions in Africa. Subsequently, he was Vice President, Portfolio & Solutions Management, with oversight for SITA solutions at airports globally, a position he held since 2012.

Prior to this, Matthys enjoyed various senior management positions for the Airports Company South Africa and the South African companies, e.Airports Ltd and OSI Airport Systems as Managing Director.

Matthys holds a Bachelor degree in Accounting and a Post Graduate Degree in Management Accounting. In addition, he also has an Airport Management diploma from the International Aviation Management Training Institute in Canada.

He is based in Atlanta.

Latest blog posts

Record $50 billion IT spend as airlines and airports share digital ambitions

Published on  13 November 2019 07:52  by Matthys Serfontein

Total IT spend by both airlines and airports as a percentage of revenue went up in 2018. This is great news for the industry because the alignment between airlines and airports reflect common goals.

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Are you planning for the post digital passenger?

Published on  05 September 2019 02:00  by Matthys Serfontein

In a newly released paper, SITA’s research shows that new digital travelers want much more control of their journey. They have grown up with technology, mobile in particular, and fully expect it to manage every aspect of their lives.

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New technology boosts passenger satisfaction

Published on  06 June 2019 08:35  by Matthys Serfontein

In my opinion, the air transport industry is fast approaching a turning point, which will see the passenger experience enter a whole new era driven by technological change.

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The digital traveler has arrived

Published on  14 March 2019 11:10  by Matthys Serfontein

Are passengers reluctant to engage with new technology? The data may surprise you.

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How strong investment in digitization will transform the passenger journey

Published on  20 December 2018 07:55  by Matthys Serfontein

To what extent are airlines and airports investing in future-focused technologies to provide the secure and seamless travel vital to the future of the industry?

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Insights into our future

Published on  04 October 2018 11:25  by Matthys Serfontein

Technology promises to solve many of the pressing issues faced by the industry and airlines and airports are investing across the board to harness it. But which technologies will really work?

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Intelligent baggage handling: lightening the load with AI

Published on  15 May 2018 09:20  by Matthys Serfontein

7.8 billion passengers taking to the skies by 2036 will put an enormous strain on baggage systems. Artificial intelligence (AI), promises to provide an effective solution.

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A new travel experience is music to our ears

Published on  18 January 2018 02:50  by Matthys Serfontein

One of the IATA and ACI’s NEXTT goals is to guide investments that will drive new ways of doing business, as the air transport industry grapples with continuous growth and ever bigger airports of the future.

The transformative technologies and focus areas cited by NEXTT are high on SITA’s agenda, as we explore areas that will deliver digital transformation for the industry.

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Which technologies will truly transform travel?

Published on  01 March 2017 06:37  by Matthys Serfontein

There are three key areas where I believe we will feel the immediate impact of technology at airports in 2017. These developments will truly transform travel in the years ahead.

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Dancing in the streets

Published on  10 February 2016 01:07  by Matthys Serfontein

It is not every day that our customers celebrate the implementation of our technology with dancing in the street! But yesterday Miami International Airport changed the traditional “Fat Tuesday” – to “App Tuesday” and had bands and dancers throughout the terminal. It was all for the great new MIA Airport Official app which we developed for them.

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