Close Search Search

We are in the midst of a significant demographic shift from a pre-digital to a post-digital age. Within 10 years, the majority of the global population will be post-digital generations – those that have grown up interacting with online technology and using it as a way to manage their lives.

This demographic shift brings with it the expectation to use technology everywhere – including during travel. This will have a profound impact on how passengers interact with airports and airlines, with these digital travelers demanding more automation and hands-on control over each step of their journey.

In fact, 83% of airport and airline IT leaders surveyed by SITA believe that this demographic shift will be the most important influence on their passenger solutions strategy by 2025.