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Why change: what passengers are telling us?

Key takeaways from the Travelers’ Voice, SITA Passenger IT Insights 2025

Today’s travelers live through their apps — they expect air travel to work the same way: frictionless, personalized, and mobile-first.

79% of passengers are ready to adopt digital identities on their phones
90% would pay more or adjust their behavior for more efficient travel
64% say shorter queues are their #1 priority

The next wave of travelers expects journeys to flow as easily as their digital lives — yet many airports and airlines are still facing the same hurdles:

 

Challenge Impact
Inefficient passenger flow Higher operating costs and reduced throughput.
Manual, high-touch processes Increased labor costs and slower turnaround times.
Legacy, disconnected systems Limited scalability and high maintenance expenses.
Lack of real-time visibility Slower disruption response and lower on-time performance.
Data privacy & compliance risks Regulatory exposure and loss of passenger trust.
Fragmented digital touchpoints Lower satisfaction scores and missed revenue opportunities.

 

These challenges are all too common — and they’re standing in the way of the digital-first journeys passengers expect.

SITA Smart Path Mobile

SITA Smart Path Mobile

Biometric identity in your pocket. Travel made effortless.

Today’s passengers want control and convenience.

SITA Smart Path Mobile gives them both — enabling travelers to enrol biometrics remotely, creating a secure digital identity that transforms their face into their boarding pass.

Explore the brochure

Remote biometric enrolment

Remote biometric enrolment

Create a verified digital ID anytime, anywhere.

Seamless airport recognition

Seamless airport recognition

Glide through each checkpoint without repeated document checks.

Privacy-first design

Privacy-first design

Biometric data stays safely on the passenger’s device, compliant with GDPR and industry standards.

Integration-ready SDK

Integration-ready SDK

Airlines can easily integrate Smart Path Mobile into their existing apps for instant scalability.

From queues to quick wins. Start your seamless journey now.

From queues to quick wins. Start your seamless journey now.

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SITA Flex

SITA Flex

Mobile-enabled, cloud-powered. The next generation of common-use.

SITA Flex redefines airport and airline operations. This open, cloud-based platform enables mobile check-in, bag drop, and boarding — anywhere, anytime.
From hotel lobbies to airport lounges, SITA Flex makes passenger flow as flexible as the journey itself.

 

Explore the brochure

Common-use compatible across 500+ airports

Modular and scalable for any environment

Supports mobile apps, kiosks, and third-party integrations

Compare solutions: find what fits your needs

Pain Point Smart Path Mobile SITA Flex
Long queues & congestion Enables biometric, mobile-based ID verification and boarding for faster flow Mobile self-service lets passengers check in, tag bags, and drop them via their own devices
Manual, high-touch processes Contactless biometric enrolment and recognition minimize document handling Agents use mobile devices to process passengers flexibly and reduce crowding
Fragmented journey experience Integrates identity across all checkpoints for walk-through travel Provides a unified mobile interface across check-in, bag drop, and boarding
Legacy systems blocking innovation Hybrid-ready and compatible with existing biometric infrastructure Cloud-based, hardware-agnostic platform that modernizes without disrupting
Operational inefficiency Speeds up processing, improves passenger throughput Cuts handling costs and optimizes staff deployment

Ready to redefine the passenger experience?