What passengers are telling us?
Key takeaways from the Travelers’ Voice, SITA Passenger IT Insights 2025
Today’s travelers live through their apps — they expect air travel to work the same way: frictionless, personalized, and mobile-first.
The next wave of travelers expects journeys to flow as easily as their digital lives — yet many airports and airlines are still facing the same hurdles:
| Challenge | Impact |
|---|---|
| Inefficient passenger flow | Higher operating costs and reduced throughput. |
| Manual, high-touch processes | Increased labor costs and slower turnaround times. |
| Legacy, disconnected systems | Limited scalability and high maintenance expenses. |
| Lack of real-time visibility | Slower disruption response and lower on-time performance. |
| Data privacy & compliance risks | Regulatory exposure and loss of passenger trust. |
| Fragmented digital touchpoints | Lower satisfaction scores and missed revenue opportunities. |
These challenges are all too common — and they’re standing in the way of the digital-first journeys passengers expect.
SITA Smart Path Mobile
Biometric identity in your pocket. Travel made effortless.
Today’s passengers want control and convenience.
SITA Smart Path Mobile gives them both — enabling travelers to enrol biometrics remotely, creating a secure digital identity that transforms their face into their boarding pass.
Remote biometric enrolment
Create a verified digital ID anytime, anywhere.
Seamless airport recognition
Glide through each checkpoint without repeated document checks.
Privacy-first design
Biometric data stays safely on the passenger’s device, compliant with GDPR and industry standards.
Integration-ready SDK
Airlines can easily integrate Smart Path Mobile into their existing apps for instant scalability.
From queues to quick wins. Start your seamless journey now.
SITA Flex
Mobile-enabled, cloud-powered. The next generation of common-use.
SITA Flex redefines airport and airline operations. This open, cloud-based platform enables mobile check-in, bag drop, and boarding — anywhere, anytime.
From hotel lobbies to airport lounges, SITA Flex makes passenger flow as flexible as the journey itself.
Common-use compatible across 500+ airports
Modular and scalable for any environment
Supports mobile apps, kiosks, and third-party integrations
Compare solutions: find what fits your needs
| Pain Point | Smart Path Mobile | SITA Flex |
|---|---|---|
| Long queues & congestion | Enables biometric, mobile-based ID verification and boarding for faster flow | Mobile self-service lets passengers check in, tag bags, and drop them via their own devices |
| Manual, high-touch processes | Contactless biometric enrolment and recognition minimize document handling | Agents use mobile devices to process passengers flexibly and reduce crowding |
| Fragmented journey experience | Integrates identity across all checkpoints for walk-through travel | Provides a unified mobile interface across check-in, bag drop, and boarding |
| Legacy systems blocking innovation | Hybrid-ready and compatible with existing biometric infrastructure | Cloud-based, hardware-agnostic platform that modernizes without disrupting |
| Operational inefficiency | Speeds up processing, improves passenger throughput | Cuts handling costs and optimizes staff deployment |