NDC Exchange | SITA
 

NDC Exchange

Enabling distribution interoperability across the travel ecosystem

Overview

IATA’s New Distribution Capability (NDC) initiative is pushing the travel industry to transform the way airline tickets are sold by enabling more control over distribution, content and offers.

Many executives underestimate the cost of making NDC a reality. With up to 500 airlines connected to various GDSs and over 100 actively considering NDC as an option, participants would have to develop and maintain a multitude of connections with numerous airlines.

Making NDC a reality can put extra strain on already tight IT budgets. Those making the step towards NDC will have to:

  • Absorb the cost to deploy and maintain every single partner connection
  • Manage interoperability between different suppliers independent of the NDC schema
  • Maintain additional airline custom implementations
  • Consider how to manage data and system security using open application programming interfaces (APIs) to new developers
  • Ensure that the NDC-enabled systems can handle requests/traffic from numerous institutions worldwide

In partnership with ATPCO, SITA’s community-driven approach - NDC Exchange - enables quick adoption of NDC at a lower cost to your business.

Only 2-3 days to set up new NDC connections

Participating in NDC Exchange as the launch pilot carrier provides an enormous amount of potential benefit to Air Canada. Beyond the obvious technical benefits of speed to market with an NDC-compliant API and the ability to support multiple standards and schemas, Air Canada is keenly interested in the community effect, whereby the benefit of a distribution network of like-minded partners grows exponentially with each new participant in NDC Exchange.

Keith Wallis, Director of Global Product Distribution, Air Canada

How it helps

In order to implement NDC, participants would have to develop and maintain up to 500 NDC connections with multiple airlines.

Setting up a connection between an airline and a seller typically takes 3 to 6 months. The NDC version used may differ for each participant and needs to be maintained to accommodate changes and new requirements. Participants need to plan to ensure that their interface is not only robust enough to handle today’s requirements but is also scalable enough to accommodate the increasing traffic and requests coming from their partners.   

With NDC Exchange, participants can access all their airline partners’ content without having to build each connection separately. By participating in this community, you can extend your market reach and explore new business opportunities.  

 Standalone approach
 

 

NDC Exchange


  

Addressing implementation challenges

  • Absorb the cost to deploy and maintain every single connection
    NDC Exchange uses a single interface to connect multiple airlines to many sellers, regardless of the schema or version used and without the need for costly integration.  
  • Setting up a single connection takes time
    Connecting additional partners only takes a few days compared to 3-6 month to set up a new connection from scratch.
  • Manage interoperability between different suppliers independent of the NDC schema and custom implementations
    NDC Exchange performs real-time message translation and translates proprietary data from many different versions and formats into one standard.
  • Consider how to manage data and system security using open APIs to new developers
    NDC Exchange has been developed by SITA and ATPCO, industry-owned and trusted partners to the air travel industry. It is built on ATPCO’s comprehensive data and SITA’s global and secure infrastructure.
  • Ensure that the NDC-enabled systems can handle traffic from numerous institutions worldwide
    NDC Exchange functions as the e-commerce and cloud-based marketplace for travel offers. It is scalable and can quickly adapt to traffic peaks.

NDC Exchange allows travel providers to work with partners that we trust and to adapt to market changes quickly. Many travel management solution providers are now connecting to NDC Exchange, including Verteil Technologies, Innfinity Software Systems, Serko, and Atriis.

NDC capable - level 3

SITA INC and ATPCO were granted “NDC Capable” Level 3 status for NDC-based solution, NDC Exchange, under the NDC Certification Program. This status recognizes the deployments using Offer and Order management messages whose schemas are compliant with the standard NDC message schema, version PADIS 15.2. For more information on NDC Certification Program, please visit IATA’s website.

Your benefits

Only SITA has the ATI experience and know-how to provide:

  • Reach: We access the largest number (2400+) of airlines, hosts and commercial partners.
  • Reliability and accuracy: We already provide prompt and reliable message distribution that direct-link options and non-core messaging providers fail at. We provide 99.99% or more service availability.
  • Neutrality and expertise: The customer maintains transparency and control of their commercial information exchange practices.
  • One-stop-shop portfolio: The customer benefits from economies of scale by consolidating all data exchange requirements for other business use (airport operations, cargo operations, aircraft parts procurement and more).

SITA Global Services

This product is supported by a dedicated multilingual operations team which provides monitoring and support 24/7/365 from command centers in Montreal and Singapore, ensuring global business continuity through a flexible service model. Our monitoring service ensures your IT systems are reliable and available, around the clock, around the world.

Our experts proactively monitor your infrastructure, identifying and resolving problems often before they impact your services.

Only 2-3 days to set up new NDC connections

Participating in NDC Exchange as the launch pilot carrier provides an enormous amount of potential benefit to Air Canada. Beyond the obvious technical benefits of speed to market with an NDC-compliant API and the ability to support multiple standards and schemas, Air Canada is keenly interested in the community effect, whereby the benefit of a distribution network of like-minded partners grows exponentially with each new participant in NDC Exchange.

Keith Wallis, Director of Global Product Distribution, Air Canada
  • Can you afford the luxury of ignoring NDC?

    IATA’s New Distribution Capability (NDC) initiative is pushing the travel industry to transform airline sales by enabling more control over distribution. 

    Access recorded webinar

IATA NDC Hackathon Champions Innovation

Manraj Sabarwal, Product Manager at SITA, discusses the benefits of NDC Exchange and the importance of hackathons as drivers of innovation.
Read more

NDC Exchange: A Community Driven Marketplace

Keith Wallis, Director of Global Product Distribution at Air Canada, discusses the benefits of a community-driven approach to IATA’s New Distribution Capability (NDC) standard.
Watch the video
Use cases

NDC Exchange

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NDC Exchange is an industry-owned platform to support the adoption of IATA’s New Distribution Capability (NDC) for airfares and ancillary sales. It enables quick adoption and lowers the cost of compliance.
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This product is part of the following solutions:

Airline Infrastructure Management

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Community Messaging for Airline Commercial Operations

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