Horizon® Business Intelligence

Helping airlines pinpoint opportunities from masses of data


Business intelligence relies on having better knowledge about your passengers. The more you learn about your passengers, the more you can market to them based on their interests, preferences and booking behaviors.

SITA’s Horizon® Business Intelligence offers comprehensive data analysis to identify, evaluate and act on trends, challenges and opportunities.

Designed for customers of Reservations, Ticketing and Departure Control Services (DCS), Horizon Business Intelligence can uncover opportunities to improve the passenger experience, as well as help you make intelligent decisions on strategic and operational issues. 

Accessible on a personal computer (PC), tablet or mobile device, Horizon Business Intelligence is the perfect tool for your executives to tune into your business.

This product is available through SITA's ATI Cloud.

100%of airlines will develop or improve their business intelligence technology over the next 3 years

How it works

Horizon® Business Intelligence is built on emerging, next generation technology. It is intuitive and easy-to-use for all levels of staff and is accessible via a web link. Data is filtered with point-and-click technology to create reports. It uses a set of five innovative dashboards to simplify the viewing of information acquired from the inventory, booking, ticketing and boarding services.

This product is available through SITA's ATI Cloud


  • Data can be easily explored and is not limited to pre-determined reports
  • Airlines can drill-down and filter data to create user-specified reports with minimal effort
  • Mouse-over capability provides a quick “Help” reference
  • Updates and enhancements are easily downloaded
  • Uses raw data feeds from SITA Reservations, Ticketing and DCS
  • Data is retained up to three years or more
  • Captures unstructured data, such as social media


  • No data warehouse is needed, avoiding storage expense
  • Implementation is quick with SITA data feeds
  • No dedicated IT expert required
  • Minimal training
  • Gain vast additional insight into your business

Why us?

Horizon® Business Intelligence is designed to:

  • Interface seamlessly with our other products
  • Utilize emerging technology
  • Provide intuitive, user-friendly dashboards
  • Easily produce custom reports
  • Be fully device responsive and cloud-based
  • Be completely scalable and cost-effective

SITA Global Services

Horizon Business Intelligence is supported by SITA Global Services (SGS), which provides you with global business continuity through a flexible service model. Our monitoring service ensures your IT systems are reliable and available, around the clock, around the world.

Our experts proactively monitor your infrastructure, identifying and resolving problems often before they impact your services.

100%of airlines will develop or improve their business intelligence technology over the next 3 years

Data clarity for a smarter airline

Uncover your business reality – use data to evaluate your business, identify issues, spot trends and uncover opportunities. Most importantly, make data-driven decisions on strategic and operational...
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Turning data into advantage

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Airlines have a wealth of data, but how can CEOs use this intelligence to establish what passengers want and how to best deliver it?

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This product is part of the following solutions:

Horizon® Passenger Management & Distribution

GDS neutral next-generation PSS for all airlines

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