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Who is SITA?

SITA is the world’s leading specialist in air transport communications and information technology. We provide expertise, solutions and services to global airlines, airports, aircraft, and governments.

We are a privately held membership-owned organization with over 400 active members from across the worldwide air transport community.

Nearly every passenger trip in every corner of the globe relies on SITA Technologies.

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What is SITA Launchpad?

In 2022, SITA initiated a significant business transformation to ensure that we can adapt to the next-generation of global travel, in an accelerated way, whilst remaining the air transport industry leader and first-choice partner.

SITA is determined to drive innovation that effects positive change to deliver the future of safe, seamless, and sustainable travel.

SITA Launchpad is an open opportunity for new partners to join us on our ambitious journey and deliver the future of safe, seamless, and sustainable travel.

What are the benefits for you?

As the leading IT provider for the air transport community, SITA partners and co-innovates with leading industry players, proven innovative companies and startups. Through SITA Launchpad, we offer:

  1. Access to the global Air Transport community.
  2. Our unique expertise sits at the intersection of aviation and technology.
  3. An opportunity to integrate with our diverse set of solutions.
Are there any requirements to join the program?

Partners should be established companies with commercialized products or services and have an existing customer base.

 A proposition relevant to SITA’s business is also a requirement to be considered as a partner.

What steps should I take to become a partner?
  1. Click on "Become a partner", complete and submit the application form.
  2. You will receive an automated email acknowledgment of your application.
  3. The SITA Partnerships team will review your application and revert to you.

We will get back to you as soon as possible.

What is the deadline to apply?

We are running the first cohort of the program until 31st October 2022. Please make sure your full application is submitted by our deadline date.

Do I need to be part of the ATI industry to be part of the program?

No, you do not need to be part of the air transport industry, as long as your product or solution can be applied to the air transport industry. Many of the partners we work with, operate across multiple industries.

What if my company doesn't fall under the 4 areas of interest?

While we are focusing on our areas of interest, we would still welcome partnering with organizations that may not fit into any of these 4 areas. If you believe that your organization would be a valuable offering for collaboration with SITA, please do fill out the application and choose "Others" in the Areas of Interest field.

Who do I contact for assistance?

You can contact us at for any additional queries or concerns you would like us to address.