Jet Airways uses SITA’s fares technology to stay ahead | SITA

 
Like this post?
get more like it as soon as they are published

Jet Airways uses SITA’s fares technology to stay ahead

Location: Indian Aviation ICT Forum, Goa
13 October 2015

SITA Airfare Insight provides Jet Airways with true competitive intelligence

Jet Airways has renewed its contract with SITA for Airfare Insight, the industry-leading fares management solution that provides competitive intelligence to enable the airline to control its pricing. As part of this agreement, Jet Airways is deploying the next generation of the software which is part of SITA’s Horizon® portfolio. It allows Jet Airways, one of India’s largest airlines, to stay ahead of the competition by making fast fare changes in response to market adjustments.

Airlines have typically compared fares with competing carriers using the base - ‘filed’ - fares, which often end up bearing little resemblance to the actual price paid by customers because they do not include taxes, fees and charges. Now, SITA Airfare Insight has a new ‘All in Fare’ option that automatically enables the airline to see and compare the price the customer pays, inclusive of those taxes, fees and charges. This unique analysis provides Jet Airways with a true view of the market from the passenger’s perspective.

Cramer Ball, CEO, Jet Airways, said: “Airfare Insight gives us complete knowledge of the context within which we are selling fares. It helps us in evaluating pricing based on our revenue management and sales strategy, enabling us to analyze and manage fares across multiple locations and time zones, and implement decisions much faster using fully automated distribution.

“We were the first carrier in India to use SITA’s Airfare Insight and it has proved to be an excellent tool. We expect its next generation will be even more effective.”

Hundreds of millions of fares are published worldwide at any one time. Many airlines update fares several times a day throughout their distribution network of GDSs, travel agencies and websites. Jet Airways and SITA, the world’s leading specialist in airline IT solutions, have worked together to configure Airfare Insight to suit Jet Airways’ specific requirements.

Maneesh Jaikrishna, SITA Vice President, India and Subcontinent, said: “Our fares management technology is truly tailored, intelligent and responsive. Airlines have to move fast and react quickly to ever-changing market conditions, in line with their own sales strategies. Airfare Insight enables Jet Airways to do just that. The airline can analyze the real fares being offered, both to make pricing decisions much faster and to automate distribution of the best fares in the right markets.”

SITA’s investment in its next generation Horizon portfolio is providing the tools that enable airlines to respond quickly to evolving market conditions. SITA Airfare Insight has been developed in partnership with world-leading airlines to provide best-in-class functionality. It is used by over 20 airlines across the globe to manage their fares including British Airways, Cathay Pacific, Emirates, Garuda, Philippines, Singapore Airlines and Virgin Atlantic Airways.

Back to the top
  • sita tweet
    #NEWS: SITA and @Swissport work together to unlock the value of air transport data, providing predictive analytics… https://t.co/RZo5YHKMxs

    1 hour ago from SITAonline
  • sita tweet
    RT @SITANAM: MT @Avisian "Sherry Stein of @SITAonline is a winner of the 2019 Women in Biometrics Awards. Read more or listen in to the pod…

    5 hours ago from SITAonline
  • sita tweet
    In his latest blog post, @sitalab Director, Gustavo Pina, explains why self-sovereign identities hold so much promi… https://t.co/tE5eYP5FVf

    13 hours ago from SITAonline
  • sita tweet
    Self-sovereign identity: a lifetime portable identity for any person or organization which allows the holder to pre… https://t.co/NuOFGtXkAb

    22 hours ago from SITAonline
  • sita tweet
    RT @FindBiometrics: Four winners of the 2019 Women in Biometrics Awards announced! #biometrics #WomeninBiometrics… https://t.co/OmIPsEbKR5

    yesterday from SITAonline
  • sita tweet
    Read this new #blog post to learn why SITA has joined the likes of @Cisco, @IBM, and @TMobile in signing up to the… https://t.co/An9AL8EsDO

    yesterday from SITAonline
  • sita tweet
    Reduce and mitigate our environmental impact, support communities where we operate, and engage in sustainable devel… https://t.co/pWtGyuniyM

    yesterday from SITAonline
  • sita tweet
    Join SITA at the @IATA Aviation Data Symposium today where our experts will be speaking on the latest developments… https://t.co/yzDIvQUfTI

    yesterday from SITAonline
  • sita tweet
    .@SITALab’s Sherry Stein was a very deserved winner at the 2019 Women in Biometrics Awards! Learn more about the am… https://t.co/dfdVIsnGBf

    yesterday from SITAonline
  • sita tweet
    RT @PTExpo: Air #transport #IT and #communications provider @SITAonline celebrated its 70th anniversary this week b… https://t.co/UVHOt8eyR0

    yesterday from SITAonline
  • sita tweet
    A Sustainable Future | SITA’s 2018 CSR Report showcases what we’ve been doing as part of our commitments to reducin… https://t.co/naUHl06X4O

    2 days ago from SITAonline
Connect with us