Dubai Airshow

At the Dubai Airshow 2025, SITA unveils its bold vision for the future of travel under the theme “The Future of Travel, Now.” As the aviation industry undergoes rapid transformation, SITA is leading the charge with cutting-edge technologies that make travel smarter, more seamless, and more sustainable.

This presentation explores how SITA is redefining the passenger journey through:

• Digital Identity & Biometrics: Enabling secure, frictionless travel with mobile-based digital passports and biometric boarding.
• AI-Powered Operations: Leveraging artificial intelligence to optimize airport infrastructure, enhance baggage tracking, and streamline air traffic management.
• Sustainability Innovations: Supporting decarbonization through smart ground operations, intermodal travel solutions, and real-time emissions tracking.
• Passenger-Centric Design: Meeting the expectations of digital-native travellers who demand simplicity, transparency, and trust in every step of their journey.

Empowered by CCM's expertise and leadership in airport fit-out and contracting, SITA now deliver end-to-end airport solutions that seamlessly merge advanced technology with architectural excellence. This synergy enables the creation of smart interiors where digital systems and physical spaces work in perfect harmony, transforming traditional terminals into connected, adaptive environments. 

By integrating design, construction, and intelligent systems under one vision, we are expanding the horizons of airport design toward more inclusive, sustainable, and emotionally engaging experiences that redefine how passengers interact with the airport of the future.

SITA OptiFlight® is an advanced in-flight fuel and time optimization solution powered by Digital Twin technology. It delivers tail-specific, data-driven recommendations across all flight phases, climb, cruise, and descent, helping pilots save up to 5% fuel in climb and 1–3% in cruise without compromising on-time performance. Trusted by over 57 airlines worldwide, OptiFlight integrates seamlessly into existing systems and now features a new EFB app that provides clear, real-time insights directly to pilots. By turning complex flight data into actionable decisions, OptiFlight brings “Science at your fingertips.”

In today’s aviation ecosystem, seamless communication and data exchange are mission-critical to ensuring operational continuity and elevating the passenger journey. This session explores the transformative trends reshaping connectivity—from multicloud strategies and software-defined networking to zero-trust security—and why building resilience has become a business imperative for airlines, airports, and ATI operators.

Discover how SITA’s data platforms are unlocking deeper insights that enable smarter, faster decisions across every stage of the passenger journey. Join us to explore what’s next for network reliability, cybersecurity, and intelligent communications—and learn how to prepare your organization for a future where every connection truly counts.

Are you feeling the squeeze from rising fuel costs, unpredictable weather, complex regulations, or the relentless race against time? Join Yann Cabaret, SITA for Aircraft's CEO, to explore how the world’s leading airlines are tackling these pressures head-on with practical solutions that deliver real savings, smarter compliance, and faster recovery from disruption.

Join SITA and DUBZ as they present their winning approach for implementing off-airport services globally. Whether it is Check-in Anywhere or Land and Leave DUBZ and SITA have created a unique 360-degree proposition covering technology, operations, and commercial know-how. During this workshop we will share our unique framework and success stories from around the world.

SITA and DUBZ have partnered to create a unique 360-degree approach to scaling off-airport globally. Through this unique partnership DUBZ and SITA cover the entire value chain of off-airport making sure that clients succeed in launching off-airport services using the right technological tools, operational framework, and commercial models

Join us to discover what’s new in SITA’s Baggage portfolio — where smarter tracking, automation, and data-driven visibility are redefining how every bag is managed from check-in to arrival.

Learn how SITA’s baggage portfolio leverages open APIs, modern cloud architecture, and Apple ecosystem capabilities to deliver real-time bag tracking, automatic reconciliation, and proactive mishandling management. The Apple integration story showcases practical, traveler-facing benefits—instant bag status and easy notifications.

Digital Travel is redefining the passenger journey by moving identity verification from physical checkpoints to secure, frictionless digital interactions. Using biometrics, mobile identity wallets, and real-time data exchange, travellers can move from booking to boarding and border control with a single trusted digital credential, unlocking seamless journeys, stronger security, and new efficiencies for airlines, airports, and governments.