Stefan Tuchen

Stefan drives adjacent market business development in APAC, connecting hotels, ferry terminals, cruise ports, and train stations with airports to create more seamless travel experiences. He is an architect by training—specialized in airport design—and an off-airport experience designer by choice. Stefan joined SITA after leading a successful collaboration at the Singapore University of Technology and Design that yielded the first dedicated off-airport check-in touchpoint, pioneering a new form of academic partnership for SITA to bring innovative concepts to life.​
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With a strong foundation in human-centred design and a holistic, end-to-end conceptual lens, Stefan injects design thinking into every aspect of travel. He strives for a unique, hard-to-pigeonhole versatility that goes beyond conventional solutions and traditional business development. Covering anything from hardware or even UI design to data collection/analysis, he works both on the ground—spanner in hand—while simultaneously tackling big-picture strategic planning. This allows him to unify thinking across the travel ecosystem, moving beyond siloed approaches to deliver an integrated experience vision that makes travel better for everyone.

Stefan负责亚太区的旅业相关市场的业务拓展，旨在将酒店、渡轮码头、邮轮港口和火车站与机场连接起来，打造更为顺畅的一体化旅行体验。他曾接受专业的建筑学训练，学习机场设计，后出于个人兴趣成为一名“机场外旅行体验”设计师。 Stefan在加入 SITA 之前，曾在新加坡科技设计大学主导合作，成功打造了首个专门的机场外值机触点。这一创新项目不仅开启全新的学术合作模式，亦帮助 SITA 将前沿概念变为现实。​
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凭借以人为本的设计基础和整体化、端到端的思维方式， Stefan将“设计思维”注入旅行的每一个环节。他追求一种独特但难以被框定的多面性，突破传统业务拓展与常规解决方案的界限。从硬件乃至用户界面设计，到数据采集与分析，他既能在一线“亲手拧螺丝”，又能从战略全局进行前瞻规划。这种多层次的实践，使他能够打破旅行生态中的孤岛式思维，推动形成一体化的体验愿景，让出行真正变得更好、更顺畅。