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Sandro Hofer joined SITA during the pandemic in 2020 as Head of Crisis and Transformation Communications. He has 25 years of experience in communications and marketing and a proven record of developing effective communications strategies and creating compelling content that builds brands and reputations. Before SITA, Sandro worked in senior roles for several public relations agencies, a Swiss luxury watch manufacturer, and one of the world's largest freight forwarding and logistics companies. Based in Geneva, he holds a degree in media and communications sciences from Fribourg University and a Swiss federal diploma of higher education in public relations.