Simple
Nearly 7 in 10 travelers are comfortable with biometric scanning at airports. Over 60% would choose digital checkpoints.
Trustable
79% of passengers are now ready for digital identities on their phones, a digital travel wallet. That’s up from 75% in 2024. 79% are willing to share their identity before their journey even begins.
Sustainable
Nearly 9 out of 10 are ready to pay extra to fly more sustainably. Why? Because they want their journeys to matter for the world as well as themselves.

Got data? Got solutions!
Our Travelers’ Voice, SITA Passenger IT Insights 2025 is a data-powered roadmap for aviation and digital travel.

We asked.
Passengers answered.
7,500 people. 25 countries. 4 regions. 1 industry in motion.
We’ve been in aviation (almost) since the beginning. Today we work with 2,500 customers and 1,000 airports worldwide. Each year we ask passengers what they want. Then we help our customers make it happen.
And what do passengers expect? Travel that is simple, trustable, and sustainable. Think about how you order pizza from your couch. Tap, confirm, done. That’s the vision.
As clear as that.