Google Tag Manager Analytics Integration – Demo & Testing
1. Track Article View
Attribute: track-article-view
Purpose: Tracks when an article is viewed on the page.
Sub-attributes:
Purpose: Tracks when an article is viewed on the page.
Sub-attributes:
- tav-title – Article title
- tav-category – Article category
The Future of Aviation Technology: AI and Machine Learning
Technology & Innovation
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi ornare, purus vitae ultrices tincidunt, urna erat pulvinar turpis, gravida dignissim est orci vitae nulla. This article demonstrates the article view tracking functionality.
2. Track Page View
Attribute: track-page-view
Purpose: Fired once per page from the layout. Do not add on blocks.
Sub-attributes:
Purpose: Fired once per page from the layout. Do not add on blocks.
Sub-attributes:
- tpv-type, tpv-content, tpv-section, tpv-sub-section
Page view is sent once per page via a single sentinel in the shared layout; this section is for reference only.
3. Track CTA Click
Attribute: track-cta-click
Sub-attributes: tctc-text, tctc-name, tctc-link
Sub-attributes: tctc-text, tctc-name, tctc-link
Hero Section – Product Demo
Request a Demo4. Track Content Cards View
Attribute: track-cards-view
Sub-attributes: tcv-title, tcv-item, tcv-i-name, tcv-i-type, tcv-i-category, tcv-i-link
Sub-attributes: tcv-title, tcv-item, tcv-i-name, tcv-i-type, tcv-i-category, tcv-i-link
5. Track Cards Click
Attribute: track-cards-click
Sub-attributes: tcc-id, tcc-name, tcc-type, tcc-category
Sub-attributes: tcc-id, tcc-name, tcc-type, tcc-category
6. Track Header Click
Attribute: track-header-click
Sub-attributes: thc-section (section name, up to 4 levels up)
Sub-attributes: thc-section (section name, up to 4 levels up)
7. Track Footer Click
Attribute: track-footer-click
Sub-attributes: tfc-section
Sub-attributes: tfc-section
8. Track Share Click & Track Social Click
Attributes: track-share-click (tshc-name, tshc-platform), track-social-click (tsoc-platform)
9. Track Download Interaction
Attribute: track-download-interaction
Purpose: Tracks clicks that trigger a download.
Purpose: Tracks clicks that trigger a download.
Download our survey results today.
Get A Copy Get Another Copy10. Track Newsletter Click
Attribute: track-newsletter-click
Sub-attributes: tnc-location
Sub-attributes: tnc-location
11. Track Search Interaction
Attribute: track-search-interaction on input
Sub-attributes: tsei-result, tsei-r-value, tsei-r-filter
Sub-attributes: tsei-result, tsei-r-value, tsei-r-filter
12. Track Tab Click
Attribute: track-tab-click on tab element
13. Track Form
Attribute: track-form
Sub-attributes: tf-name, tf-type
Form error: When validation fails, invalid fires and form_error is sent. Use HTML validators (required, minlength, maxlength, type="email").
Sub-attributes: tf-name, tf-type
Form error: When validation fails, invalid fires and form_error is sent. Use HTML validators (required, minlength, maxlength, type="email").
14. Track Video
Attribute: track-video on iframe (YouTube URL)
15. Combined Tracking Example
Purpose: Multiple tracking attributes working together.
Customer Success Story: Reducing Airport Wait Times by 40%
Case Studies
Major international airport implements SITA's advanced passenger processing system, resulting in significant improvements in passenger experience and operational efficiency.
Testing Instructions
- Open Developer Tools (F12)
- Go to the Console tab
- Accept analytics cookies (OneTrust – category C0002)
- Interact with the elements above (click, scroll, etc.)
- Check console for
[__send]messages - Inspect dataLayer:
console.log(window.dataLayer) - Verify events in GTM Preview mode
Expected Events
- article_read, page_view, cta_click, cards_view, cards_click
- header_click / footer_click, share_click / social_click
- download_interaction, newsletter_click, search_interaction, tab_click
- form, form_error, video
Console commands
// Check if analytics loaded
console.log(typeof window.dataLayer); // 'object'
console.log(typeof gtag); // 'function'
// Cookie consent
console.log(OnetrustActiveGroups); // include 'C0002'
// View all GTM events
console.log(window.dataLayer);
// Monitor new events
window.dataLayer.push = function(obj) {
console.log('GTM Event:', obj);
Array.prototype.push.call(window.dataLayer, obj);
};