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SITA today announced the appointment of Matthys Serfontein as President, Americas. Serfontein returns to SITA after a two-year hiatus to drive SITA’s growth in the Americas, where travel has rebounded sharply in the wake of the pandemic. Serfontein will be key to bringing SITA’s vision of greater agility, efficiency, and sustainability to the air transport industry through digitalization.

Serfontein has many years of experience in the aviation sector addressing portfolio and business development, previously having served as President of Air Travel Solutions at SITA, where he oversaw the development of SITA’s airport and border solutions. Prior to that he served as Regional Vice President for Airport Solutions in Africa. Before joining SITA, he held several senior management positions at Airports Company South Africa, e.Airports Ltd, and OSI Airport Systems.

David Lavorel CEO, SITA said: “I’m delighted to welcome Matthys back on board. SITA has invested in new solutions that help our customer airports and airlines optimize the passenger experience, maximize efficiency, and keep both environmental and financial sustainability at the heart of their operations. The Americas team, under Matthys’s stewardship, will help bring these exciting benefits to customers in the region.”

Matthys Serfontein said: “As travelers return to the skies, our customers are eyeing digitalization as the key to returning to growth while meeting the new expectations of today’s passenger. With its innovative portfolio, SITA is uniquely positioned to support them. SITA has been, and continues to be, a trusted partner to the industry, and I look forward to this new opportunity to build on our exciting partnerships with customers in the Americas.”

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