Patrik was appointed Senior Vice President, Strategy and Growth Enablement in April 2023.
Patrik leads SITA’s Strategy and Growth Enablement team. In this role, he oversees SITA’s growth strategy, corporate innovation and ESG activities, as well as the company’s brand recognition and continued evolution as a dynamic industry-leading brand in air transport and the wider travel industry.
With over 19 years’ consulting and corporate experience as a strategy and value creation leader, Patrik has worked in a variety of companies, from start-ups and scale-ups to corporate giants, such as Ericsson and Vodafone. He has driven growth, transformation, technology, and innovation strategies across a range of industries, including technology, retail, consumer goods, and private equity.
After completing two Master’s degrees in Engineering and Economics, Patrik spent 10 years in management consulting at QVARTZ/Bain and McKinsey before taking on a role at Ericsson’s in-house strategy consultancy leading its Sales and Operations practice. Before joining SITA, Patrik was the Global Head of Strategy and Corporate Development of Vodafone Business, leading strategy, planning, M&A, and innovation management across Vodafone's global B2B portfolio.
He is based in SITA’s Geneva office in Switzerland.