Join us in Istanbul from 10–12 November 2026 for the SITA Aviation User Forum, a unique event bringing together our Passenger, Airport Operations, and Baggage user communities in one combined experience.
Designed exclusively for SITA customers and users, the forum provides a platform to exchange insights with industry peers, connect with SITA experts, and explore the latest innovations shaping the future of aviation.
The event will feature a joint opening session with SITA leadership, industry perspectives, and networking opportunities, followed by dedicated breakout streams focused on each portfolio area. Attendees will gain practical insights, hear customer experiences, and discover new approaches to improving operational efficiency and passenger experience.
Registration is now open.
Please note: Attendance at the SITA Aviation User Forum is by invitation only. Participants are responsible for their own travel and accommodation arrangements and associated costs.
Date & Time
Start
10 November 2026
9:00 AM
End
12 November 2026
6:00 PM
Location
Swissôtel The Bosphorus Istanbul
Agenda
From Silos to Seamless Journeys
Explore how baggage management, passenger processing and airport operations come together to create a more connected travel experience.
10:00 - 10:15 Why Connected Travel Matters Explore how AI, biometrics and connected operations are creating a more seamless future for airports and travelers alike.
10:15 - 10:45 What Are Passengers Telling Us? Discover the insights shaping tomorrow's airport experience.
10:45 - 11:15 What If Travel Was Connected? Imagine an airport where data flows effortlessly and disruptions are resolved before they affect the journey.
11:15 - 11:45 Coffee Break
11:45 - 12:45 Panel Discussion: Where Should the Industry Go Next? Hear how airport leaders are preparing for the next generation of travel.
12:45 - 13:45 Lunch & Networking
13:45 - 14:45 The Connected Travel Experience See how connected technology brings every touchpoint of the passenger journey together.
14:45 - 15:15 Coffee Break
15:15 - 16:15 What Can You Do Today? Move from vision to action with practical ideas and real-world examples.
16:15 - 16:30 From Vision to Action Reflect on the day's key themes and prepare for the specialist tracks ahead.
19:00 Dinner
Select your specialist track
09:00 - 09:30 Airport Operations Strategy & Outlook Priorities for the years ahead.
09:30 - 11:00 Customer Discussion: Key Operational Priorities The challenges airports are solving today.
11:00 - 11:30 Coffee Break
11:30 - 13:00 Next Generation Airport Management Reimagining airport control and coordination.
13:00 - 14:00 Lunch & Networking
14:00 - 15:15 Airside Optimizer Driving smarter operational decisions.
15:15 - 16:30 Digital Signage Convergence & Long-Term Planning Connecting communications across the airport.
16:30 - 16:45 Day 2 Recap & Key Takeaways
19:00 Dinner
09:00 - 09:30 Welcome & Outlook Setting the direction for baggage innovation.
09:30 - 11:00 Elevating Operations Lessons from leading carriers.
11:00 - 11:30 Coffee Break
11:30 - 12:00 Modernizing Baggage Tracking Greater visibility across the journey.
12:00 - 13:00 From Data to Doorstep Reimagining baggage services.
13:00 - 14:00 Lunch & Networking
14:00 - 15:15 WorldTracer & Bag Manager Community Sessions Built with customer input.
15:15 - 15:45 Coffee Break
15:45 - 16:45 WorldTracer & Bag Manager Community Sessions Built with customer input.
19:00 Dinner
09:00 - 09:15 Welcome & Outlook The future of passenger processing.
09:15 - 10:15 Guest Experience Keynote Lessons from beyond aviation.
10:15 - 11:15 Everything Airport. One App Turning data into service with real-time information anywhere in the airport.
11:15 - 11:45 Coffee Break
11:45 - 12:45 The Airport Experience A unified end-to-end design approach.
12:45 - 13:45 Lunch & Networking
13:45 - 14:45 The Walk-Through Airport Opportunities to eliminate friction across the passenger journey.
14:45 - 15:15 Coffee Break
15:15 - 16:15 From Agents to Androids When will humanoids join the airport workforce?
16:15 - 16:30 Closing Remarks
19:00 Dinner
Select your specialist track
09:00 - 09:30 Welcome Back & Day 3 Overview
09:30 - 10:30 Customer Spotlight Collaboration in action.
10:30 - 11:00 Coffee Break
11:00 - 12:00 Success Story: Total Airport Management (TAM) Turning complexity into measurable outcomes.
12:00 - 13:00 TAM Workshop Shaping the future together.
13:00 - 14:00 Lunch & Networking
14:00 - 16:30 Product Clinics & Demonstrations Meet the experts.
16:30 - 17:00 Closing Remarks & Next Steps
09:00 - 13:00 WorldTracer & Bag Manager Community Sessions Collaboration, innovation and community.
13:00 - 14:00 Lunch & Close
09:00 - 09:15 Welcome Back
09:15 - 10:15 Innovation Panel Exploring what's next.
10:15 - 10:45 Coffee Break
10:45 - 13:00 Innovation Workshop Turning ideas into opportunities.
13:00 - 14:00 Lunch & Close Final networking and farewells.
Register
Please fill out the form below to register.