Sherry Stein | SITA

Head of Technology Strategy, SITA Americas
Sherry Stein

With more than 20 years of travel technology experience, Sherry has a passion for business transformation and innovation.  As Head of Technology Strategy, she is currently responsible for ensuring the technology solutions SITA provides meet the needs of the airlines, airports, governments and other aviation stakeholders across the Americas.

Sherry joined SITA Lab, the company’s research and development arm, in 2015 where she led programs focused on co-innovation with industry partners to evaluate blockchain, biometrics, and digital data technologies as tools to create a safe and seamless journey. Prior to joining SITA, Sherry served at Datalex for 15 years in multiple global leadership positions, providing her with a unique experience across the operational spectrum. She was most recently the Director of Product Delivery, where she led the creation of new product offerings for airline industry customers.

A frequent speaker at industry events, Sherry is actively involved in industry working groups focused on the application of biometrics and the latest technologies to simplify travel processes while improving security and the passenger experience.

Key successes 

Travel Identity of the Future, a world premiere blockchain-based mobile ID project, developed with Silicon Valley start-up ShoCard and recognized at the 2016 IATA World Passenger Symposium as the foundation for its One Identity initiative and vision for the future.

Best Immigration Initiative awarded by Future Travel Experience for work with Miami International Airport to integrate the convenience of Mobile Passport Control into its own airport app experience.

ATW Aviation Technology Achievement Award for creation of the “one-step” biometric boarding process, with JetBlue and US Customs & Border Protection. Noted by Popular Science as one of the 100 Greatest Innovations of 2017, this program was recognized worldwide for its ground-breaking approach to the US Biometric Exit program and has now become the de facto standard for the market.

Recent Awards and Recognition

  • Women in Biometrics Nominee, 2017
  • Women in Technology (WIT) Award Nominee, 2018
  • Security & Counter Terror, Transport Security Award Nominee, 2018
  • SITA Board & Council Awards, Stepping up for the Customer, 2018
  • SITA Board & Council Awards, Innovation, 2018
  • Women in Biometrics Award, 2019

Sherry holds her MBA from Georgia State University, J Mack Robinson College of Business as well as a Certificate in Innovation and Design Thinking from GSU, hosted at Oxford University in England. She is a Fellow of the Royal Society of the Arts, focused on design thinking principles and creating an environment for social change by cultivating private and public partnerships.

Latest blog posts

A traveler-centric approach to new tech in the 'next digital decade'

Published on  23 January 2020 07:00  by Sherry Stein

Are we looking for use cases where exciting new technology will fit, or developing solutions that will meet the needs of the traveler?

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Biometric self-service - taking the next steps

Published on  08 November 2018 06:50  by Sherry Stein

Research shows that airlines and airports are increasingly investing in biometric solutions. What are the most important considerations for going ahead?

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Don’t hold back! Conduct a trial, build a business case

Published on  29 June 2018 01:00  by Sherry Stein

We operate in a risk-averse industry with high regulatory constraints and limited budget for innovation. How does an airline, airport or government agency choose a direction or get started?

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