The latest SITA Passenger IT Trends Survey revealed that if the world had 100 travelers, 65 would access entertainment services on their own device and 46 would watch a movie on-board using mobile devices. This is an untapped revenue stream for Airlines and Airports.
SITA DigitalMedia is a self-service entertainment platform that can deliver any kind of content, through multiple passenger touch points directly to a passenger’s smart device, no matter where they are. DigitalMedia allows airports and airlines to provide their passengers with media content at the boarding gate, in the lounge, on the go, through the airline or airport app or even in the cabin.
DigitalMedia is easy to manage and maintain. Passengers can enjoy a variety of entertainment options from the latest news, to blockbuster movies and prize winning books, music and more.
We see SWISS e-media as a major innovation that will further enhance the air travel experience for our customers from Geneva. Having access to a range of media that they can continue to enjoy at the gate and inflight on their mobile device meets a genuine need for customers who are used to having such facilities in the rest of their lives, and now offers them the same pleasant convenience at the airport and aloft.
Arnaud Delaloye, SWISS Marketing Distribution Manager