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DigitalMedia

Self-service entertainment at your passengers’ fingertips

Overview

The latest SITA Passenger IT Trends Survey revealed that if the world had 100 travelers, 65 would access entertainment services on their own device and 46 would watch a movie on-board using mobile devices. This is an untapped revenue stream for Airlines and Airports.

SITA DigitalMedia is a self-service entertainment platform that can deliver any kind of content, through multiple passenger touch points directly to a passenger’s smart device, no matter where they are. DigitalMedia allows airports and airlines to provide their passengers with media content at the boarding gate, in the lounge, on the go, through the airline or airport app or even in the cabin.

DigitalMedia is easy to manage and maintain. Passengers can enjoy a variety of entertainment options from the latest news, to blockbuster movies and prize winning books, music and more.

We see SWISS e-media as a major innovation that will further enhance the air travel experience for our customers from Geneva. Having access to a range of media that they can continue to enjoy at the gate and inflight on their mobile device meets a genuine need for customers who are used to having such facilities in the rest of their lives, and now offers them the same pleasant convenience at the airport and aloft.

Arnaud Delaloye, SWISS Marketing Distribution Manager

passenger-journey-media-infographic

Up to 65% Passengers would access entertainment services on their own device

Source: SITA Passenger IT trends survey 2016

How it helps

With SITA DigitalMedia the benefits are win-win: a better customer experience and a new revenue stream for the airport and airline:

  • It is a brand new mean of generating ancillary revenues
  • It enhances their service offering and helps improve customer experience, feedback and scores
  • It prevents airlines from dealing with kilos of newspapers and magazines
  • It reduces operational cost of paper based newspaper distribution and makes it easy for ground crew to move the solution where most passengers are physically located. Media content can be updated easily letting you deliver the latest news, blockbusters, award winning books, music and more.

Features

  • DigitalMedia is available through five digital touchpoints:
    • DigitalMedia On the Move: is a compact, mobile solution for airlines and airports featuring paperless operations, mobile payment & retail as well as analytics dashboard.
    • DigitalMedia Kiosk: is a media station containing movies, newspapers, magazines and apps passengers can download and use, read or watch before, during and after their flight. The content remains available for a period of 24 hours after download. The kiosk allows passengers to pay via NFC.
    • DigitalMedia Tablets consists of preloaded tablets with newspaper, magazines, movies and games can be handed out to passengers during their flight
    • DigitalMedia Lounge is designed to provide newspapers, magazines, access to flight information and Wi-fi via the latest tablets that the lounge staff can hand out to passengers.
    • DigitalMedia App allows the integration of a media content function with the airline’s or airport’s existing application.
  • DigitalMedia features a large catalogue of content including newspapers and magazines as well as movies, games. It provides an international and varied selection of content, to target a variety of passengers
  • DigitalMedia’s delivery, hardware and global service support is managed by SITA

Why us?

SITA DigitalMedia offers airlines and airports a solution allowing them to sell or give away digital media content to customers through a full end to end solution which includes hardware, software, content and support.

It is tailored to support the air transport industry in providing passengers entertainment options at their fingertips  throughout their journey. The five digital touch points allow a fully customizable solution to increase their passengers’ satisfaction as well as ancillary revenues.

SITA Global Services

This product is supported by a dedicated multilingual operations team which provides monitoring and support 24/7/365 from command centers in Montreal and Singapore, ensuring global business continuity through a flexible service model. Our monitoring service ensures your IT systems are reliable and available, around the clock, around the world.

Our experts proactively monitor your infrastructure, identifying and resolving problems often before they impact your services.

Up to 65% Passengers would access entertainment services on their own device

Source: SITA Passenger IT trends survey 2016

  • Together with SITA, SWISS is making the gate experience way more convenient.

    Arnaud Delaloye, Marketing Distribution Manager from SWISS International Airlines explains how any passenger flying SWISS from Geneva Airport will be able to watch, read and use content on his own device, while waiting at the gate or in the lounge.

    View the video
Use cases

DigitalMedia

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DigitalMedia is a self-service entertainment platform that can deliver any kind of content, through multiple passenger touch points directly to a passenger’s smart device, no matter where they are. It allows airports and airlines to provide their passengers with media content at the boarding gate, in the lounge, on the go, through the airline or airport app or even in the cabin.
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