Airline IT Trends Survey 2010
A survey of key airlines to provide insight on significant IT trends
Undertaken annually by SITA and Airline Business magazine, the Airline IT Trends Survey has helped underline the strategic importance of information technology (IT) within the airline industry.
Now in its 12th year, the data provides a set of global benchmarks that offer a detailed picture of the latest IT trends.
For the first time, you can watch a panel of experts from Forrester, Airline Business and SITA provide an in-depth analysis of this year's findings in a revealing 40-minute Webinar.
Key findings of this year's survey
Download the key findings of the Airline IT Trends Survey 2010
(243 KB)
IT Budgets are stabilising
In line with the economic recovery, airline IT & T budgets are slowly stabilising. Respondents of this year's survey confirmed that their operating IT & T spend as a percentage of airline revenues remained at 1.8% for 2010, but there are significant regional differences.
The IT spend outlook for 2011 among airlines is positive, with a clear sign of rising business confidence globally. 56% of the respondents expect an increase in IT spend in 2011 with only 10% expecting a decrease.
Passenger Operation
Airlines continue to migrate passengers to a multi channel self-service check-in environment away from the traditional agent led check-in facilities. Increasingly, priority is given to deploying Internet/mobile check-in options initially. The number of airlines with web capability is currently 65%, forecasted to rise to 93% by 2013 while kiosk capability is forecast to rise from 56% to 87% in the same timeframe.
Mobile phone services will play an important role in the evolution of self-service technologies, evolving from a passenger communication-focused channel to a more interaction/ transaction driven interface to the passenger. Airlines expect just above 12% of their passengers using mobile phones to check-in by 2013, up from only 2% today.
Travel Distribution
Airlines continue to seek an increase in tickets sold via directly owned distribution channels and a reduction in the level of tickets sold through GDS providers. Airlines will see the average number of tickets sold through their own direct sales channels rise from 25.8% today to 37.9% by 2013, projecting distribution via GDS providers to fall from 50.4% today to 41.4% in the same time. Airlines plan to introduce additional website functionalities and introduce new web based services to drive
this transition further.
Airlines also started to explore opportunities to use the mobile phone as a new sales channel. Airlines capability to sell tickets through mobile phones are set to rise from 18% today to 70% of all airlines by 2013.
About the survey
Over the past 12 years, the Airline IT Trends Survey has enjoyed a steady rise in the number of responses from airlines, underlining the importance and relevance of this type of survey to the industry.
The Airline IT Trends Survey is an independent poll of senior IT personnel working within the top 200 passenger carriers; 129 airlines responded to this year's survey.
The complete research results of the Airline IT Trends Survey 2010 are available for purchase on CD, providing the responses to all of the survey questions together with a commentary. Although individual replies remain strictly confidential, results are broken down by geography and airline size, with results weighted by revenue and passenger numbers, where appropriate, to give industry averages. All 2010 survey respondents will receive the CD for free.
Full results on CD
The full survey results, covering more than 30 questions, are available to buy through Airline Business.
In the meantime, please register for the on-demand Webinar.
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