- Generates additional revenues by charging for optional services
- Industry standard processes applied across all channels to ensure consistency
- Provides passengers with an enhanced purchasing experience offering better choice and à la carte services to improve customer satisfaction and loyalty
Key components include:
Horizon® Service Fees
This is the central merchandising engine that delivers ancillary pricing to direct channels. Horizon Service Fees (HSF) provides consistent ancillary pricing to reservations and check-in agent desktops, e-commerce (online booking platforms) and mobile applications. It not only delivers its capabilities to these touchpoints through its tailored offer and shopping cart functionality, but also via the Merchandising App and an application programming interface (API).
Horizon® Merchandising App
The Horizon Merchandising App enables the sale of ancillaries at any time in the booking process and via any channel. Users access the app through a web link to view a priced seat map and purchase ancillary services. It is available at various customer touchpoints, including the reservations agent and airport check-in desktop processes, and in e-commerce and mobile applications.
Horizon® Priced Seat Map
You can increase revenue by charging different prices for seats based on pre-defined attributes, such as window or aisle location, or extra legroom. Horizon Merchandising includes a graphical seat map display that consistently incorporates these fees in all direct and indirect customer touchpoints.
The relevant fees are automatically processed, linked to the seat map, and retrieved from the reservations system. The integrated display shows the price applicable for each available seat for each passenger.
Horizon EMD enables you to automatically and efficiently track the sale and usage of additional services. It maintains an electronic record that feeds data directly into the revenue accounting system. This ensures that you can record the delivery of services and processing of fees and payments, not only from direct sales touchpoints, but also via multiple airline partners and third-party distributors.