Community Messaging for Airline Commercial Operations

High-volume message exchange system


When you sell tickets outside of your own sales channel, SITA’s Community Messaging for Airline Commercial Operations provides reliable, cost-effective and robust messaging capability to exchange information with business partners.

Community Messaging for Airline Commercial Operations enables you to exchange business-critical information in very large volumes on a frequent basis with commercial partners to promote seats, sell tickets and manage changes. That’s why over 2,400 organizations in the air transport industry (ATI) use SITA’s Community Messaging to handle more than 30 billion operational messages every year.

Community Messaging for Airline Commercial Operations

How it helps

Promote, sell, and manage

Whether you are looking to reduce costs, modernize your airline, expand your routes or acquire new generation aircraft, Community Messaging for Airline Commercial Operations helps you address your strategic imperatives.

Community Messaging for Airline Commercial Operations serves all airline partners involved in the commercialization of airline seats, such as global distribution services (GDS), alliance members and host providers of passenger service system (PSS) software, including Google/ITA software.


This fully managed facility now operates with 99.99% service availability for Type B services. SITA has built a single access point to support the future evolution of your business. You benefit by consolidating your other business data-exchange requirements, including airport operations, cargo operations and aircraft parts procurement.

Other benefits

  • Reduced total cost of ownership
  • Reduced complexity
  • Backward compatibility


  • Type B messaging service – exchange messages with over 2,400 ATI partners
  • Type X distribution service – remove barriers to XML adoption
  • SITATEX – the ATI’s leading messaging PC software solution, handling over 800 million messages each year and connecting over 20,000 users
  • Traffic analysis reporting and consultancy services – detailed and regular reporting, expert review sessions and face-to-face meetings, especially during system migrations and post-migration
  • AVS package – SITA can help you implement an aggressive commercial strategy by offering competitive pricing for a service that offers you the capacity to exchange high volumes of messages.
Community Messaging, the backbone of the air transport industry

Why us?

Only SITA has the ATI experience and know-how to provide:

  • Reach: We access the largest number (2400+) of airlines, hosts and commercial partners.
  • Reliability & accuracy: We provide prompt and reliable message distribution that direct-link options and non-core messaging providers fail at. We provide 99.99% or more service availability.
  • AVS package: We provide competitive pricing for customers with an aggressive commercial strategy, needing to exchange high volumes. (Pricing varies per region)
  • Neutrality & expertise: The customer maintains transparency and control of their commercial information exchange practices.
  • One-stop-shop portfolio: The customer benefits from economies of scale by consolidating all data-exchange requirements for other business use (e.g. Airport Operations, Cargo Operations, Aircraft Parts Procurement, etc.).

SITA Global Services (SGS)

Community Messaging for Airline Commercial Operations is supported by SITA Global Services (SGS) which provides you with global business continuity through a flexible service model. Our monitoring service ensures your IT systems are reliable and available, around the clock, around the world.

Our experts proactively monitor your infrastructure, identifying and resolving problems often before they impact our services.

Customer story

Dr. Jassim Haji , Director Information Technology, Gulf Air


The all new SITATEX

Created with simplicity to fill the need for a flexible, intuitive operational mail platform.

View the video

Magee Plastics - SKYFORM online

Not only did we get a solution that is easy to use and works around the clock but also one that fits within our budget.
Glen Maus, President, Magee Plastics
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