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Automated, traceable and flexible


SITA Ticketing encompasses automated e-ticket generation and, electronic miscellaneous documents (EMD) issuance to facilitate the sale of ancillary services. As a core airline process, it is fully integrated with the Horizon® Passenger Services System (PSS) portfolio. It serves more than 76 airlines worldwide and issues over 156 million e-tickets annually.

Today, airlines around the world are focusing on direct distribution, replacing global distribution systems (GDS) as their primary source of ticket sales. They are also centered on increasing customer satisfaction.

These trends are being driven by the need to:

  • Decrease distribution costs
  • Improve the passenger experience
  • Create optional service revenue streams
  • Utilize technology that supports new advances

SITA Ticketing gives independence to airlines. It maintains compliance with all the necessary industry standards and feeds financial data directly into your preferred accounting system. It is also designed to support new trading methods as the air transport market evolves.

Ticketing Use cases
pdf - 224 kb

148+ million e-ticket coupons generated by SITA customers in 2015

How it helps

SITA Ticketing is an essential component of airline travel and is offered on an ASP basis. It is compliant with IATA and A4A industry standards for ticketing, EMD, and all standard traffic documents, including their physical characteristics, required data elements, and presentation formats.

SITA Ticketing enables users to issue tickets and ancillary services with code share and GDS partners in a single desktop environment. This eliminates the need for complex systems integration. It also includes sales reporting features and can produce financial and bank settlement plan (BSP) data for use with other systems.


  • Connectivity to all GDS and partner airlines supporting direct distribution, e-commerce and mobility
  • Fully accessible from ground handler DCS systems
  • Generates passenger travel documents in multiple formats
  • Accommodates online and interline document issuance from multiple channels: direct, GDS and BSP offices
  • Supports transactions in multiple currencies
  • Issues on-demand and automated management reports – including summaries of agents and offices
  • Meets alliance requirements for interline e-ticketing and frequent flyer redemption
  • Provides a robust airline-managed code share module


  • Automated and industry compliance minimizes errors in document issuance and handling
  • Improves agent productivity and service delivery
  • Supports low-cost distribution by enabling online, mobile and kiosk touchpoints
  • EMD facilitates merchandising and maximizes revenue generation of optional services


Why us?

A fully-hosted service, SITA Ticketing helps airlines manage the cost of issuing and delivering tickets and other accountable documents for ancillary services.

SITA Ticketing functionality meets industry mandates while offering each customer the opportunity to self-manage the process and meet their business objectives.

SITA is a neutral solution provider to airlines. Unlike GDS suppliers, we are not influenced by travel agency networks or dominated by a single airline, tier, or type. Our focus is on industry standards and the ability to support the specific needs of our airline customers.

SITA Ticketing includes specific revenue-generation reporting per ticket, by EMD, or both.

SITA is advanced in sponsoring the development of next-generation ticketing and EMD – and is committed to delivering it. In fact, we’re currently upgrading our core systems to next-generation technologies.

SITA Global Services

SITA Ticketing is supported by SITA Global Services (SGS), which provides you with global business continuity through a flexible service model. Our monitoring service ensures your IT systems are reliable and available, around the clock, around the world.

Our experts proactively monitor your infrastructure, identifying and resolving problems often before they impact your services.

Ticketing Use cases
pdf - 224 kb

148+ million e-ticket coupons generated by SITA customers in 2015

News releases

SITA helps Iraqi Airways open global reservation contact center

With the help of global aviation IT provider SITA, Iraqi Airways has opened its new reservation contact center in Amman, allowing the airline to better manage its reservations across 13 countries.
Read more
White papers

Horizon Reservations Inventory and Fulfilment

pdf - 3.28 Mb Free registration required
Deliver on your strategic objectives with the rich functionality and flexibility of the Horizon passenger service system (PSS).

A new era in passenger services

pdf - 1020 kb
Horizon, SITA's next-generation PSS, responds to your airline's changing needs, offering the agility and personalization this new era requires.

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