SITA Wayfinding | SITA



Passengers are often stressed while traveling. They can have a hard time navigating an unfamiliar and complex airport facility, often worrying if they will make their flight. They also can’t get the most out of the airport amenities if they don’t know what’s available, or how long they have before boarding.

SITA Wayfinding helps airports transform the passenger experience while providing a rich revenue stream. This solution is built on two core capabilities:

  • Digital Services – Mobile applications and a self-service touch screen give passengers access to contextually-aware information. This helps them get to the right place at the right time.
  • Data Services Composed of Application Programmer Interfaces (APIs), beacon services (including the enabling infrastructure), and airport maps. Individually or together they feed data for passenger facing applications. This capability can be used independently from our Digital Services.

How it helps


Enhancing passenger satisfaction

By anticipating your passengers’ needs, you can deliver information when and where they need it. This enhances their travel experience and lowers stress levels.

Improving operational efficiency

Websites, mobile apps, touch screen kiosks, tablet apps and digital signage are just some of a growing number of digital channels. Maintaining all of these separately has, historically, been a costly burden. SITA Wayfinding makes this an efficient, streamlined process in which ‘one source of truth’ can feed all your digital channels.

Increasing non-aeronautical revenue

Providing information about exact walking times and accurate wait times gives your passenger an accurate timeframe for their in-airport journey. This means they can relax and spend more time in retail and food and beverage areas.

Why us?

SITA Wayfinding offers more than just passenger facing applications. It’s a complete solution, delivering a future-proof, services-orientated ecosystem of components to accommodate the rapidly growing world of mobile devices and connectivity. This ‘single source of truth’ approach helps eliminate redundant management tasks, while also enabling a best-in-class user experience for each digital channel.

Via its APIs, SITA has taken the lead in empowering airports to utilize their external data. They’ve also monetized their valuable data by making it available to developers creating modern travel apps.


The design aspect for today’s state-of-the-art apps is relatively simple. The challenge lies in creating a modern architecture that’s both easy to manage and extends to all digital touchpoints. At the same time, it needs to include the required depth and breadth of data integration. SITA is a distinctive provider in this market, offering a broad range of APIs combined with directly sourced data.

SITA Wayfinding features include:

  • Open, integration-friendly architecture
  • Bluetooth beacons for indoor location-based services
  • APIs to feed information into the apps
  • Interactive high-fidelity maps

SITA Global Services

This product is supported by a dedicated multilingual operations team which provides monitoring and support 24/7/365 from command centers in Montreal and Singapore, ensuring global business continuity through a flexible service model. Our monitoring service ensures your IT systems are reliable and available, around the clock, around the world.

Our experts proactively monitor your infrastructure, identifying and resolving problems often before they impact your services.

  • An intuitive and convenient self-service touchpoint to help passengers navigate the airport, while providing up-to-the-second flight status information and accurate walk times.
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SITA Passenger Information

Enhancing the passenger journey with accurate and timely information

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