Revenue Management

Manages your most important asset – passenger seats


When selling seats, a high load factor is often given too much emphasis without applying constructive analysis to pricing or dilution.

SITA’s Revenue Management protects future high-yielding demand while accepting the correct number of lower fares early in the booking cycle to help deliver a full flight at the optimum revenue.

Revenue Management lets you accurately predict future passenger demand.

Revenue Management Use cases
- 211 kb

Typical implementations deliver revenue increases of up to 8%

How it works

If you regularly have empty seats on fully booked flights, Revenue Management can optimize seat sales through careful overbooking. It helps you obtain the highest revenue possible for every seat on every flight through improved allocation of capacity, increased productivity and a proactive market response.

Revenue Management is compatible with SITA’s Reservations and Inventory and SITA’s Departure Control Services. It easily integrates into other airline systems such as pricing, fleet scheduling, cargo, revenue accounting and key financial systems.

Revenue Management is ideal for any airline looking to upgrade from a first-generation system. And it delivers unique revenue-generating capabilities not available from other revenue management systems.


  • MS Access™ management reports − provide summarized data such as flight, post departure and overbooking performance
  • Multiple snapshots − deliver more accurate forecasting
  • Enhanced group acceptance − evaluate complex group itineraries that greatly enhance your bottom line
  • Auto-controls − automate marginal decisions to enable flight controllers to focus on flights with higher load factors and greater revenue potential
  • Consultancy and training

Revenue Management

Revenue Management click here to enlarge

Your benefits

Revenue Management is a standard tool of competition in today’s marketplace. Any airline trying to compete without it is fighting unarmed. Simply put, a revenue management system is required to compete on a level playing field. No matter how big or small your airline, significant returns can be realized by implementing Revenue Management.

Reservations and inventory management benefits

  • Optimized overbooking, improved discounted space allocation
  • Better management information
  • Better allocation of group or tour operator business

Business benefits

  • Faster return on your investment (ROI)
  • Improved market position and responses
  • Increased pricing flexibility
  • Maximized revenue in periods of high demand
  • Increased productivity


SITA Global Services

This product is supported by SITA Global Services (SGS) which provides you with global business continuity through a flexible service model. Our monitoring service ensures your IT systems are reliable and available, around the clock, around the world.

Our experts proactively monitor your infrastructure, identifying and resolving problems often before they impact your services.

Revenue Management Use cases
- 211 kb

Typical implementations deliver revenue increases of up to 8%

Horizon® PSS - Your pathway to the future

Your airline is in a constant state of evolution. As your business makes progress you may require different capabilities. 
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