Revenue Integrity

Eliminates unproductive bookings to increase revenues


Your airline suffers revenue leakage when it fails to realize the full value of your seats. One way to mitigate this is to forecast passenger demand accurately with a customized solution that implements your policies consistently.

SITA’s Revenue Integrity improves accuracy of passenger reservations, enabling you to eliminate unproductive bookings. Revenue Integrity helps you prevent avoidable losses and reap maximum revenues per booking.

How it works

Revenue Integrity analyzes, challenges and removes duplicate bookings as soon as they are made, enabling you to resell seats while demand is still strong.

Revenue Integrity generates a feedback process, leading to further improvement of forecasting. It also reduces global distribution system (GDS) costs by cancelling unproductive bookings prior to departure.

Whether you use GDSs, online travel agencies, or corporations and consolidators to distribute your inventory, Revenue Integrity is a fully compatible service designed to complement SITA’s Reservations.


Highly configurable

  • Provides control over your rollout and subsequent actions, exclusions and exceptions
  • Recognizes some airlines will prefer to manage different markets or customer groups in different ways such as certain sales territories or routes

Menu of up to 12 revenue integrity processes

  • Comprehensively addresses potential revenue leakage areas
  • Configures each of the 12 processes to meet specific requirements

Integrity checks

  • On passengers and passenger name records (PNRs)
  • On specific bookings / segments in the PNR
  • On group PNRs
  • On ticket numbers and ticket rules

Duplicate searches

  • Same flight
  • By origin
  • By destination
  • Across a time span

Detailed reporting

  • Choose daily, weekly or monthly
  • Details all actions carried out by SITA Revenue Integrity
  • Provides a proactive approach to addressing abuse by key sensitive passenger groups
  • Offers views of the big or detailed picture of all revenue integrity issues
  • Can be fed into an internal scorecard to assist sales

Revenue Integrity

Revenue Integrity click here to enlarge

Your benefits

Revenue Integrity is a low-cost investment yielding quick returns. It is simple and fast to implement and it creates value by increasing revenue and avoiding spoilage.

Other benefits

  • Reduced costs – reduces no-shows and generates savings on global distribution system (GDS) booking fees
  • Improved customer satisfaction – fewer offloads and downgrades, better access to the true available inventory of seats
  • Cost-effective technology – no capital or overhead outlay required


SITA Global Services

This product is supported by SITA Global Services (SGS) which provides you with global business continuity through a flexible service model. Our monitoring service ensures your IT systems are reliable and available, around the clock, around the world.

Our experts proactively monitor your infrastructure, identifying and resolving problems often before they impact your services.

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Revenue Integrity helps you optimize seat occupancy to get the right passenger on the right flight at the correct fare. It automates and analyzes airline processes to root out ‘bad’ bookings. 
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This product is part of the following solutions:

Horizon® Passenger Management & Distribution

GDS neutral next-generation PSS for all airlines

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