Horizon® Loyalty | SITA



Loyalty is a key part of any airline’s customer relationship management (CRM) strategy. Permeating an airline’s core business processes, it allows you to personalize offers to your passengers regardless of how often they fly. The objective is to change customer behavior in a way that optimizes their value and Horizon® Loyalty provides the tools to do it.

As a web-based solution offering loyalty program functionality, Horizon Loyalty is available anywhere, on any device. It includes a branded website for program members that automatically optimizes for mobile devices, as well as the back office systems used by call center agents and program administrators. Both are available in multiple languages and are seamlessly integrated with the reservations and departure control systems to automatically earn and redeem miles.

Scalable to any size and configurable to your business requirements, Horizon Loyalty is cost-effective. It is available as a stand-alone system or can be combined with the Horizon® Passenger Services System (PSS) portfolio for additional features such as automated bookings with miles for call centers and e-commerce sites.

How it helps

Horizon® Loyalty provides the automation and functionality to run a loyalty program that adds real value to your business by:

  • Integrating customer profiles in accordance with your airline’s CRM strategy
  • Automating the business processes for selling and redeeming miles with partners
  • Automating marketing communications and delivery processes
  • Tailoring interaction with prospects, occasional flyers and frequent flyers
  • Acquiring an understanding of customers to maximize their value of a lifetime


There is a choice of four options - depending on the size of your airline’s program:

  1. Horizon® Loyalty Lite – entry-level functionality, up to 15,000 members included
  2. Horizon® Loyalty Standard – up to 50,000 members included, optional modules available
  3. Horizon® Loyalty Advanced – up to 100,000 members included, optional modules available
  4. Horizon® Loyalty CRM – up to 250,000 members included, all available functionality included, plus unlimited members can be added


  • Enables increased revenues through targeted promotions
  • Drives ancillary revenues through the sale of miles to partners
  • Optimizes costs – start small and evolve, or migrate and grow your existing program
  • No upfront infrastructure costs


Why us?

Horizon® Loyalty provides a highly automated and scalable system that is already integrated with other PSS services and draws on extensive loyalty expertise. This provides seamless processes across the Horizon® portfolio that would be costly to achieve with multiple suppliers for different components.

Combined PSS and loyalty expertise

Airline loyalty is a specialist area which is why SITA has partnered with LoyaltyPlus. This has proven to be a winning partnership that combines the Horizon PSS expertise, global reach and robust processes. LoyaltyPlus’s team of experts are able to respond quickly to customer requirements.

SITA Global Services

This product is supported by SITA Global Services (SGS) which provides you with global business continuity through a flexible service model. Our monitoring service ensures your IT systems are reliable and available, around the clock, around the world.

Our experts proactively monitor your infrastructure, identifying and resolving problems often before they impact your services.

SITA's Horizon to support launch of Sky Prime's VIP flight service

Sky Prime Aviation Services, a leading Saudi private aviation services company, is to deploy SITA’s next-generation passenger services system (PSS) to manage its new VIP flight service being introduced...
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Horizon® Loyalty

Put your customers at the center of your business and gain an advantage in a competitive market. SITA Horizon® Loyalty provides the tools to drive lifetime value and improve retention, reinforcing relationships...

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Horizon® Passenger Management & Distribution

GDS neutral next-generation PSS for all airlines

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