Horizon® Loyalty | SITA

Horizon® Loyalty

Engage with your passengers to drive lifetime value


Loyalty is a key part of any airline’s customer relationship management (CRM) strategy. Permeating an airline’s core business processes, it allows you to personalize offers to your passengers regardless of how often they fly. The objective is to change customer behavior in a way that optimizes their value and Horizon® Loyalty provides the tools to do it.

As a web-based solution offering loyalty program functionality, Horizon Loyalty is available anywhere, on any device. It includes a branded website for program members that automatically optimizes for mobile devices, as well as the back office systems used by call center agents and program administrators. Both are available in multiple languages and are seamlessly integrated with the reservations and departure control systems to automatically earn and redeem miles.

Scalable to any size and configurable to your business requirements, Horizon Loyalty is cost-effective. It is available as a stand-alone system or can be combined with the Horizon® Passenger Services System (PSS) portfolio for additional features such as automated bookings with miles for call centers and e-commerce sites.

How it helps

Horizon® Loyalty provides the automation and functionality to run a loyalty program that adds real value to your business by:

  • Integrating customer profiles in accordance with your airline’s CRM strategy
  • Automating the business processes for selling and redeeming miles with partners
  • Automating marketing communications and delivery processes
  • Tailoring interaction with prospects, occasional flyers and frequent flyers
  • Acquiring an understanding of customers to maximize their value of a lifetime


There is a choice of four options - depending on the size of your airline’s program:

  1. Horizon® Loyalty Lite – entry-level functionality, up to 15,000 members included
  2. Horizon® Loyalty Standard – up to 50,000 members included, optional modules available
  3. Horizon® Loyalty Advanced – up to 100,000 members included, optional modules available
  4. Horizon® Loyalty CRM – up to 250,000 members included, all available functionality included, plus unlimited members can be added


  • Enables increased revenues through targeted promotions
  • Drives ancillary revenues through the sale of miles to partners
  • Optimizes costs – start small and evolve, or migrate and grow your existing program
  • No upfront infrastructure costs


Why us?

Horizon® Loyalty provides a highly automated and scalable system that is already integrated with other PSS services and draws on extensive loyalty expertise. This provides seamless processes across the Horizon® portfolio that would be costly to achieve with multiple suppliers for different components.

Combined PSS and loyalty expertise

Airline loyalty is a specialist area which is why SITA has partnered with LoyaltyPlus. This has proven to be a winning partnership that combines the Horizon PSS expertise, global reach and robust processes. LoyaltyPlus’s team of experts are able to respond quickly to customer requirements.

SITA Global Services

This product is supported by SITA Global Services (SGS) which provides you with global business continuity through a flexible service model. Our monitoring service ensures your IT systems are reliable and available, around the clock, around the world.

Our experts proactively monitor your infrastructure, identifying and resolving problems often before they impact your services.

SITA's Horizon to support launch of Sky Prime's VIP flight service

Sky Prime Aviation Services, a leading Saudi private aviation services company, is to deploy SITA’s next-generation passenger services system (PSS) to manage its new VIP flight service being introduced...
Read more

Horizon® Loyalty

Put your customers at the center of your business and gain an advantage in a competitive market. SITA Horizon® Loyalty provides the tools to drive lifetime value and improve retention, reinforcing relationships...

Know your customer

- 1.02 Mb
Cost-cutting and efficiency programs are critical for driving down prices and optimizing load factors. But have airlines lost sight of the customer?

Product finder

Search Products
SITA provides the broadest portfolio of products and services to the air transport industry. Use the search below to find a product by name, feature, or benefit.
See Product by A_Z listing

This product is part of the following solutions:

Horizon® Passenger Management & Distribution

GDS neutral next-generation PSS for all airlines

  • sita tweet
    It has always been in SITA’s DNA to address the needs of the air transport community. That includes fostering… https://t.co/CJ5z0yEs4u

    2 hours ago from SITAonline
  • sita tweet
    Could #blockchain unlock a community approach to #innovation? Learn more about air transport industry… https://t.co/wAZ9AAQpuq

    2 hours ago from SITAonline
  • sita tweet
    Be it #AI, #biometrics, or #BusinessAnalytics, many of the latest innovations in #aviation put a greater focus on c… https://t.co/BwMkoFyBNG

    11 hours ago from SITAonline
  • sita tweet
    RT @easyJet: Meet our newest recruit! 16-year-old Ellie Carter, the youngest female pilot in the UK, talks about jo… https://t.co/6ODqrwukV0

    11 hours ago from SITAonline
  • sita tweet
    The 2018 Air Transport IT Insights reveal that #airlines are embracing #collaboration and co-innovation with tech s… https://t.co/TIOaylOmDT

    14 hours ago from SITAonline
  • sita tweet
    Airports are struggling to cope with growing passenger numbers, operating at levels beyond their designed capacity.… https://t.co/T1Hi8mE1m9

    17 hours ago from SITAonline
  • sita tweet
    #NEWS: With SITA's Airport Management System, @SabihaGokcen will have the real-time info it needs to make proactive… https://t.co/st0AsKn0H2

    yesterday from SITAonline
  • sita tweet
    RT @RunwayGirl: SITAONAIR’s Evi Dougali talks digitization and staying the course as a woman in #STEM… https://t.co/uepyCjnxv9

    yesterday from SITAonline
  • sita tweet
    SITA’s upgraded Airport Management Solution will harness real-time data to help @SabihaGokcen to better plan and ma… https://t.co/UHgJG1ctNF

    yesterday from SITAonline
  • sita tweet
    RT @HeathrowAirport: Hello and good morning to everyone from all of us at Heathrow Airport! We have a question for… https://t.co/1NgIq5b7YC

    yesterday from SITAonline
  • sita tweet
    #NEWS: SITA to provide sweeping technology upgrade at Istanbul @SabihaGokcen, one of the fastest-growing airports i… https://t.co/gACG7bNDhP

    yesterday from SITAonline
  • sita tweet
    MT @RunwayGirl: Ellie Carter flew her first solo on 1 December 2018, 3 days after turning 16, the youngest age at w… https://t.co/RNVL61QMfO

    yesterday from SITAonline
Connect with us