Are beacons the breakthrough? | SITA
 

Are beacons the breakthrough?

Are beacons the breakthrough?

If the hype is to be believed, indoor proximity systems that trigger actions on a customer’s mobile phone will take the retail world by storm.

Beacons, as they are known, continuously broadcast a signal giving shoppers additional product information, directions around the store and even enabling hands-free payments - so no more queuing.

But do they really work as advertised in the real world, and if so what can they do for air transport?

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