Big data: a big boost for ancillary revenues | SITA

 

Big data: a big boost for ancillary revenues

Technology is poised to kick-start a revolution in the way airlines understand their customers.

Big data: a big boost for ancillary revenues

Big data analytics is making it possible for airlines to customize the passenger experience for every single traveler.

Rapid advances in data mining, coupled with new generation mobile and web capabilities, foreshadow a more sophisticated era of data-driven personalization through direct channels.

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