NDC Exchange: A Community Driven Marketplace

Keith Wallis, Director of Global Product Distribution at Air Canada, discusses the benefits of a community-driven approach to IATA’s New Distribution Capability (NDC) standard.
With NDC Exchange from SITA and ATPCO, Air Canada is able to work with trusted partners to innovate quickly while still being conscious of an IT budget. By enabling distribution interoperability across the travel ecosystem,  NDC Exchange is a future-proofing, cost effective solution that the entire airline industry can leverage.

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