Passenger IT Trends Survey 2015 | SITA

Passenger IT Trends Survey 2015

There's no doubt that technology has helped the air transport industry cope with increasing growth in passenger numbers. Airlines and airports have capitalized on self-service, common-use, mobility, and other technology trends.

But how do passengers feel about these trends? Have they eased the pinch points in the passenger journey?


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Last year’s survey investigated the role and impact of IT on the passenger experience.

This year, the 10th annual Passenger IT Trends Survey, cosponsored by Air Transport World and SITA, extends the scope to get a better understanding of the connection between technology use by passengers at different stages of their journey and their emotions at those stages. In doing so, we provide a guide to the level of passenger satisfaction – and how technology impacts it.

This year's topics

  • Towards a 'joined up' journey
  • Technology usage and passenger emotions
  • Passenger expectations of mobile services
  • Passengers and their baggage

Findings are based on an online survey of nearly 6,000 respondents from 17 countries across the Americas, Asia, Europe, the Middle East and Africa. All responses occurred in Q1 2015 and referred to travel between December 2014 and March 2015.

And to deep dive into the USA market, read the Passenger IT Trends Survey 2015 - USA.

Related resources

Passenger IT Trends Survey 2015 - USA
For the first time, SITA’s Passenger IT Trends Survey took a closer look at air travelers in the US to identify a number of common profiles, their emotions at different stages of travel, and how their...
Passenger IT Trends Survey 2015 - UK
The Passenger IT Trends survey focuses on air travelers in the UK. The aim is to identify how technology influences air travelers’ emotion at different stages of their journey. The survey maps out various...
Passenger IT Trends Survey 2015 - Australia
Learn how Australian travelers feel about using technology along their journey, especially on their mobile.

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