When deployment rises but revenue falls | SITA

 
Like this post?
get more like it as soon as they are published
Back to blog

When deployment rises but revenue falls

Published on  06 November by Mary Kirby , Founder and CEO, Kirby Media Group
0 comment(s)
 

Everyone knows how important in-flight connectivity is to the passenger experience. But what happens when passenger expectations surpass what’s currently available?

More and more passengers are making their bookings based on flights that provide in-flight connectivity. But they don't always know if it's available at the time of booking. Services like SeatGuru and RouteHappy are stepping up and filling the gap - but airlines should be setting the expectations for their passengers, letting them know exactly what to expect ahead of time.

And while today we have rising deployment of in-flight connectivity, revenue isn't keeping pace. That's because only 7% of passengers, on average, are willing to pay for it. Everyone wants it, but very few are willing to pay for it.

The problem is that free connectivity means degradation in service. Which causes frustration for passengers. And, in today's world, frustrated passengers take to social media to vocalize their frustration. The result is the naming and shaming of airlines and providers that they feel are giving them lousy service.

What steps can airlines take, both to set expectations and to improve in-flight entertainment?

Find out in Connectivity conundrum, my column in the latest issue of the Air Transport IT Review.

Visit Runway Girl Network for more from Mary.

Leave your Comment

You must be logged in to post comments

Comments

    There are currently no comments, be the first to post one!
Back to the top
  • sita tweet
    We have an amazing line-up of thinkers for next week’s SITA Innovation Forum, with expertise from @VirginGalactic,… https://t.co/TiVo7r4nxq

    10 hours ago from SITAonline
  • sita tweet
    The SITA Innovation Forum, taking place next week, will bring together leading minds from the air transport industr… https://t.co/UnEUVt6Ixx

    22 hours ago from SITAonline
  • sita tweet
    Our charity partner @PEASchools recently opened its fourth secondary school in #Zambia's Mungwi District. The… https://t.co/xTw5By847L

    yesterday from SITAonline
  • sita tweet
    The SITA Air Transport Community Foundation won Silver in the “Best Foundation” category at the 2019 #CEAwards at a… https://t.co/MaZGwtkvt8

    2 days ago from SITAonline
  • sita tweet
    ‘IATA has its sights on a 25% reduction in the global baggage mishandling rate’ | new #blog post by @IATA’s Head of… https://t.co/UQmP3BigUd

    2 days ago from SITAonline
  • sita tweet
    We’re thrilled to announce that SITA won Silver in the “Best Foundation” category at this year’s #CEAwards. We had… https://t.co/eL90PU3W1C

    2 days ago from SITAonline
  • sita tweet
    How is easy access to information on personal devices changing the way we travel? In his latest blog post, SITA’s T… https://t.co/iE5PAk5ykV

    3 days ago from SITAonline
  • sita tweet
    What technologies are helping usher in a new era for the passenger experience? Smartphones, apps, #biometrics and s… https://t.co/pn4RIaUQ2F

    4 days ago from SITAonline
  • sita tweet
    The scale and pace of technological change is having a profound impact on the air transport industry and the way we… https://t.co/yOMRlFL44t

    4 days ago from SITAonline
  • sita tweet
    This wraps up our 2019 SITA-ATW Baggage Webinar 2019. To keep the conversation going, make sure you use the hashtag #SITABaggage.

    4 days ago from SITAonline
  • sita tweet
    Both in 2018 and so far in 2019, @aegeanairlines and @olympic_air_gr have seen major decreases in the internal mish… https://t.co/GQInf24JcY

    4 days ago from SITAonline
  • sita tweet
    In 2018, @aegeanairlines and @olympic_air_gr saw a decrease of 2.3% in mishandled #bags per one thousandf passengers. #SITABaggage

    4 days ago from SITAonline
Connect with us