The airport of 2030 and how technology can play a part | SITA

 
Like this post?
get more like it as soon as they are published
Back to blog

The airport of 2030 and how technology can play a part

Published on  24 March by J Lee Glenn , Associate Principal and Director of Aviation
1 comment(s)
 

“With a conscious awareness of technology, we can evaluate the relevance of existing technologies with clarity and build an appropriate relationship with technology.” John Naisbitt

The relationship between technology and its impact on human experience has never been more poignant than in a world where we have the instant ability to access information from a myriad of sources, literally at our fingertips.

The relationship of this interface and our emotional health was introduced by John Naisbitt in his 1982 book Megatrends, as the dichotomy between high tech and high touch. Further explored in his 1999 best seller High Tech/High Touch: Technology and our Search for Meaning, his core premise states that technology provides us real-time information, but disconnects us from authentic experience. Correspondingly, high touch, or the search for the real, is a natural counterpoint.

Since that time, the discussion has been taken up in numerous sectors such as customer service, marketing, distance learning, counseling, banking and retail. In travel, the increased popularity of adventure travel and eco-travel represent a way to unplug from electronic media and get back to a hands-on experience.

mezzanine airport futureIn the modern airport environment, technology enables pertinent information to guide and clarify the journey through the airport using beacons, interactive FIDS and interactive mapping. It also enables more direct, more empowered processing with tools such as mobile passes, self-bag drop, proximity enabled kiosks, self-boarding gates, biometric access controls and on demand baggage reclaim.  

Recent research shows consumers and industry leaders confirm the demand for technology enabled techniques to improve the passenger experience through empowerment and personalization. Consumers and industry executives both identify the top priority for improving boarding and in-flight experience over the next 10 years as being the ability to board without manual intervention using electronic data exchange.

This might seem to slant the desired airport experience towards high tech.

 “In a time when technology is obscuring the real while simultaneously exaggerating it, we are reassured by the authentic,” says Naisbitt.

Correspondingly, high touch in the airport experience takes on a more poignant significance in the attempt to comprehensively respond to human need. Authentic experience in the airport is being represented by such diverse approaches as regional design expression, locavore food and beverage, curated retail offerings, naturalistic materials, integrated landscape, natural daylight, health and wellness and integrated art.

At Chicago O’Hare, an indoor hydroponic garden grows greens for airport restaurants, while providing a snippet of the rural, plus a delightful light and sound experience. At JFK, JetBlue is growing an outdoor garden. At Oslo Gardermoen, the extensive use of local woods for structure and finishes creates a unique warmth, while representing an indigenous product. At Denver, the fabric building form overtly references the Rocky Mountain landscape. At San Francisco, a curatorial staff of 30 maintain an extensive curated art program and sophisticated museum exhibits.

In the same way the dichotomy between high tech and high touch has created ripples impacting our global culture. It will be represented in the design goals of the modern passenger terminal. Of necessity, a comprehensive terminal design will represent the objective and the subjective, the grounded and the lofty, the practical and the visionary, the realist in us and the idealist. To be comprehensively successful, it will be responsive to the broad range of human need, an essential goal for any humanistic building.

J Lee Glenn biography

Leave your Comment

You must be logged in to post comments

Comments

  • Published on03 September 2016 07:03 AM by David Studden
    Hi Lee - great post as it clearly highlights that while airports need to be hi-tech, they also need to be hi-touch as well! Travelling is still a well "personal" human experience, where while on one side we need technology to "smooth" the flow - and the other side we still want those human interactions whether we are shopping, dining or looking for leisure options on the ground!
Back to the top
  • sita tweet
    #NEWS: SITA’s airport technology allows Viggo to manage more than 500 employees working across Eindhoven airport in… https://t.co/zPjPiveVWt

    8 hours ago from SITAonline
  • sita tweet
    Over 80,000 young people in Ethiopia, Uganda, South Africa, Zambia and Zimbabwe have benefitted from the SITA Found… https://t.co/0pkMmYAPbH

    9 hours ago from SITAonline
  • sita tweet
    RT @SITANAM: "95% of #airlines and 85% of #airports are investing in #cybersecurity and cloud services."… https://t.co/RS5jSdqv3z

    10 hours ago from SITAonline
  • sita tweet
    RT @Phocuswright: New sessions just added! Tech Talks with @SITAonline and @AriseTravel + At the Speed of Rail, Eur… https://t.co/CMunW3zYlA

    11 hours ago from SITAonline
  • sita tweet
    #NEWS: SITA’s Airport Management System helps ground handler Viggo deliver timely aircraft turnaround times and a m… https://t.co/qoXMfEhcqT

    11 hours ago from SITAonline
  • sita tweet
    As we approach #AfricaDay and its theme of unity, SITA’s Amber Harrison has been reflecting on the importance of co… https://t.co/xKohq43fIe

    12 hours ago from SITAonline
  • sita tweet
    MT @ACI_EUROPE: Viggo's Jelmer Melissen shares insights from implementation of CDM at @EINairport: All our staff is… https://t.co/qjxbLupvBQ

    yesterday from SITAonline
  • sita tweet
    SITA collaborates with #airports and #airlines to ensure that every stage of the passenger journey is utterly seaml… https://t.co/rMwtgnrJC7

    yesterday from SITAonline
  • sita tweet
    Airports should embrace emerging technologies to break down operational silos and ensure disruptions are handled be… https://t.co/oU604LxDk9

    2 days ago from SITAonline
  • sita tweet
    Paul Cross, SITA’s Director of Border Management , is at @BiometricsInsti's #biometricsAPAC 2019 Conference talking… https://t.co/DV6FF1WjdD

    2 days ago from SITAonline
  • sita tweet
    Airports are where great journeys begin. We are helping #airports harness the latest technologies to make operation… https://t.co/Fbggnj5Emk

    2 days ago from SITAonline
  • sita tweet
    As a long-standing member of the @BiometricsInsti, SITA is proud to be the platinum sponsor of #biometricsAPAC 2019… https://t.co/qGX8E3dOD8

    2 days ago from SITAonline
Connect with us