Intelligent fares | SITA

 
Like this post?
get more like it as soon as they are published
Back to blog

Intelligent fares

Published on  01 June by David Smith , Senior Manager, Passenger Solution Line, SITA
0 comment(s)
 

A medium-to-large airline can have as many as 500,000 fares in the marketplace. They may need to monitor up to three million competitor fares at any given time. And, in a single day, a tenth of all fares can change.

It’s mindboggling, then, that airlines still rely on people, email history, and spreadsheets to gather fare data. Such manual processes require looking up fare information in systems that weren’t designed for the purpose – or resorting to advertising or researching fares online.

As we head toward the implementation of IATA’s New Distribution Capability (NDC), will fares management get any easier? The answer, unfortunately, is “probably not.”

NDC will usher in new models - continuous pricing, bucketless distribution, dynamic pricing – that will be cascaded among carriers instead of being published in the traditional way. This has the potential to add even greater complexity to the fares process.

Looking forward, airlines will have no choice but to embrace the automation of fares management. Manual methods just won’t keep up. By automating the process, airlines will get a single version of “the truth,” along with standard, auditable processes for agreeing, executing and cataloguing fares.

SITA’s Airfare Insight – part of the next-generation Horizon Fares Management suite – provides the automation necessary to have truly intelligent fares. It provides work queues for managing the end-to-end processes of requesting, decision-making, approving, and executing fares. It also includes a new tax processing and calculation engine that enables airlines to view the actual prices paid by passengers – allowing an apples-to-apples comparison.

Learn more in Where are your fares? in the latest issue of the Air Transport IT Review.

> Read the article

Leave your Comment

You must be logged in to post comments

Comments

    There are currently no comments, be the first to post one!
Back to the top
  • sita tweet
    The SITA Air Transport Community Foundation has been shortlisted for an @IEMAnet Award for its work increasing acce… https://t.co/fbwWJc09KT

    yesterday from SITAonline
  • sita tweet
    The SITA Air Transport Community Foundation has been shortlisted for the ‘Community or Social Value Award’ from… https://t.co/uJHvnAWZsU

    2 days ago from SITAonline
  • sita tweet
    Automated Border control for pre-cleared travellers can create a fast track experience, easing the workload for bor… https://t.co/pgmg1uAUl2

    2 days ago from SITAonline
  • sita tweet
    What if we could conduct robust risk assessments before passengers travel? Pre-cleared travellers could benefit fro… https://t.co/1OIsjl1lSt

    3 days ago from SITAonline
  • sita tweet
    This #blog post explores how an automated border system that creates pre-cleared travellers could speed up the proc… https://t.co/e2YzM2o4xH

    3 days ago from SITAonline
  • sita tweet
    #NEWS: NDC Exchange is a community platform created by ATPCO and SITA that enables API connectivity between airline… https://t.co/XlMxmUymQS

    3 days ago from SITAonline
  • sita tweet
    #NEWS: Through NDC Exchange, @SouthwestAir can help business travelers make bookings in an easy, hassle-free manner… https://t.co/6yFHl9h30t

    3 days ago from SITAonline
  • sita tweet
    RT @ai_connects_us: Southwest Airlines joins #NDCExchange, a platform for NDC that enables content interoperability… https://t.co/CvYSlKGSyZ

    3 days ago from SITAonline
  • sita tweet
    #NEWS: @SouthwestAir has become the latest carrier to join SITA’s #NDC Exchange. Read the full story here.… https://t.co/VYOwOsVMqw

    4 days ago from SITAonline
  • sita tweet
    Bag tracking at check-in and loading on to the aircraft improved mishandling rates by between 38% to 66%, depending… https://t.co/D7bng5gzBu

    4 days ago from SITAonline
  • sita tweet
    New #blog post: SITA’s Peter Drummond analyzes the impact of baggage tracking on mishandling rates and explains whe… https://t.co/ZqLyVTFwK2

    4 days ago from SITAonline
  • sita tweet
    Do tracking points improve baggage delivery? In this new blog post, SITA’s baggage expert, Peter Drummond, explores… https://t.co/Lcff67Lf2j

    4 days ago from SITAonline
Connect with us