Nigel Pickford | SITA
 
Director, Market Insight and Marketing Operations, SITA
Nigel Pickford

Nigel Pickford is Director, Market Insight and Marketing Operations, at SITA where he oversees the Customer Advisory Board, Business Plan co-ordination and aspects of the company’s market research, mainly centered on the Air Transport IT insights stemming from SITA's annual IT Trends surveys.

Initially in Aerospace & Flight Simulation, Nigel joined SITA in 1996 and previously held positions as Marketing Director, and Director, Strategy Development and Market Intelligence. Nigel holds a Master’s degree in Electrical & Electronic Engineering & a diploma in International Marketing from the Chartered Institute of Marketing, UK. He is based in the UK.

Latest blog posts

Are we there yet? Are we there yet?

Published on  06 March 2017 03:09  by Nigel Pickford

It’s human curiosity and the need for reassurance which I believe has driven a major technological development in the air transport industry. We now have the power - the Future is Predictable and airlines and airports are investing in it.

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Airlines across the journey – a future snapshot

Published on  21 September 2016 01:23  by Nigel Pickford

Robots, wearables, biometrics and virtual reality are sure to feature in everyday life by the year 2100. How can this technology be adopted successfully by airlines? Do passengers hold the answer?

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From collaboration to shape-shifting – What is our future?

Published on  29 March 2016 09:29  by Nigel Pickford

What The Future is Connected does do is bring together leading airline and airport CIO and CTO views, combined with the experiences and expectations of 76% of the world’s passengers.

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The next frontier

Published on  20 November 2014 03:21  by Nigel Pickford

Self-service check-in was unheard of 10 years ago. Today, nearly 4 in 10 passengers use self-service check-in, either online, through a mobile app or at a kiosk.

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Smartphones for all! Is NFC the next wave?

Published on  20 May 2013 06:00  by Nigel Pickford

As extraordinary as the rise of the mobile phone has been in our everyday lives, the move this has sparked from voice to data for personal communications is, arguably, even more extraordinary.

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  • sita tweet
    Mobile updates around the status of passengers’ baggage is an added benefit for #airlines tracking bags across the… https://t.co/xG7q70T8Xl

    13 hours ago from SITAonline
  • sita tweet
    RT @augmentiq: And here's another helpful explainer, this time courtesy of @SITAonline. Check out their blog on how… https://t.co/HrKs5DvEwa

    14 hours ago from SITAonline
  • sita tweet
    Passenger flow technology is a boost for every #airport operator. From the moment a passenger arrives at the airpor… https://t.co/Qb3Fs5nWaz

    15 hours ago from SITAonline
  • sita tweet
    Travelers who received baggage collection updates on their mobile were 8.6% more satisfied than those who relied on… https://t.co/A1O3SEWKKE

    17 hours ago from SITAonline
  • sita tweet
    #NEWS: SITA’s Passenger IT Insights show the availability of mobile notifications at baggage collection is pushing… https://t.co/pIEPdydz3L

    21 hours ago from SITAonline
  • sita tweet
    Passengers who breeze through automated passport control are 3.85% more satisfied with the experience than those us… https://t.co/UMUmxFCg99

    2 days ago from SITAonline
  • sita tweet
    What are the highs and lows of passenger satisfaction along the #airport journey? Learn more in this blog post and… https://t.co/ynKt9aFqXF

    2 days ago from SITAonline
  • sita tweet
    Today’s air transport technology is ushering in a new era of #collaboration as aviation stakeholders step ever clos… https://t.co/wgeNOsO0EO

    3 days ago from SITAonline
  • sita tweet
    SITA is investigating new bag tracking capabilities that would ensure #OperationalExcellence by allowing passengers… https://t.co/tGxYzTYwGM

    3 days ago from SITAonline
  • sita tweet
    This year’s SITA Passenger IT Insights report shows that technology is undoubtedly giving passengers more control o… https://t.co/mCuXUfslLR

    3 days ago from SITAonline
  • sita tweet
    Every passenger wants to move from check-in to boarding with minimum fuss, no stress, no surprises and no queues. J… https://t.co/jWoZRFTu93

    3 days ago from SITAonline
  • sita tweet
    Every passenger wants to move from check-in to boarding with minimum fuss, no stress, no surprises and no queues. J… https://t.co/oEZ2CqF0ND

    3 days ago from SITAonline
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