CEO, APEX (Airline Passenger Experience Association)
Joe Leader

Joe Leader serves as the CEO of APEX, a four-decade old leading nonprofit global organization committed to accelerating airline passenger experience. As CEO of APEX, Leader has initiated strategic collaborations for the association with key industry organizations to advance the interests of participating groups, their members, their customers and their passengers. Partnerships include Aircraft Interiors EXPO, Future Travel Experience, SKIFT and Global Connected Aircraft Summit. Leader continues to work with members and working groups to improve universal standards, key industry research and regulatory advocacy.

As passenger experience becomes a growing profit center for airlines, Leader works with senior executives at all of the world’s leading airlines, top industry suppliers, government organizations, and major media groups, to expand APEX’s global industry leadership. A forerunner in aviation and technology, Leader has been a leading executive for more than two decades across technology and aviation companies. Leader holds undergraduate and graduate degrees from Emory University, MBA in technology management, and conducted his business Ph.D. research on accelerating technology adoption in aviation.

Latest blog posts

Think holistically about the travel experience

Published on  29 January 2018 10:09  by Joe Leader

We’re in a new golden age of travel, as increasing digitalization of our industry creates a new travel experience.

The number one priority for improving passenger experience is to make the process seamless and logical for passengers themselves. But airlines, airports and vendors are still acting in a siloed manner, forcing passengers to log in to proprietary applications.

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Could not having inflight connectivity impact airline seat sales?

Published on  28 July 2016 03:23  by Joe Leader

Joe Leader, CEO, APEX (Airline Passenger Experience Association) explains that with passengers placing a higher priority on value than seat price passenger experience is becoming decisive and inflight connectivity is playing a major role - and not just about entertainment or the ability to connect to family or friends.

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