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Preamble for the Tabs block

The 2017 Air Transport IT Summit commences on 23 May. The following sessions will take place in the ‘Know-how zone’ in the Redwood Room (unless otherwise indicated) moderated by Catherine Mayer, VP, SITA and Stephane Cheikh, Ventures & Innovation Manager, SITA Lab. Read more for details of the program.

Read more about the second and final day of the 2017 Air Transport IT Summit held in the Auditorium Canopée. 

Sanjay Brahmawar is General Manager at IBM Watson IoT. Sanjay is responsible for building, leading and transforming the Watson Internet of Things (IoT) business unit for IBM around the world. In this key growth area, Sanjay is driving business into a new era of cognitive, helping clients unlock value in new insights from the massive amount of data they generate each day.

Previously, Sanjay was General Manager Europe Industrial Sector for IBMs Consulting Services. As a member of the European IBM Services Board, he built up industry focus all over Europe and had P&L responsibility for a portfolio of clients in the petroleum, automotive, aerospace, electronics and manufacturing industries in Europe.

Earlier in his career, Sanjay was appointed General Manager of Fedex Supply Chain Services Belgium, leading services delivery across the country. As a Managing Consultant at PWC Netherlands, Sanjay lay the foundation of his now wide ranging expertise on IT led transformation management across supply chain management, BPR, programme and project management as well as IT advisory, consulting and systems delivery work, including outsourcing.

Sanjay holds an MBA in Finance & Marketing from the University of Leeds and a Bachelor of Civil Engineering from Delhi College of Engineering. Sanjay and his wife and two sons recently moved from London to Munich, where in his spare time, he runs, golfs, and skis. 

Stephane is Ventures & Innovation Manager at SITA Lab, based in Geneva. Within SITA Lab, Stephane manages several technology research projects for the airline and airport industry using technologies ranging from artificial intelligence, blockchain, IoT and robotics.

In 2015 Stephane was asked to set-up and lead SITA Ventures, a tech travel venture arm for investments in start-ups. Generated a deal-flow of over 30, completed due diligences and closed a few investments.

Before that, Stephane launched the first wearable trial in the travel industry using Google Glass with Virgin Atlantic. At the same time he managed several “Internet of Things” trials using beacons in airports and the launch of the Airport Beacon Registry.

He has led other disruptive innovations like the first in-flight cabin crew tablet application, the first augmented reality mobile application displaying airline deals, the first in-flight mobile application with British Airways and the first Social Network Booking Engine on Facebook.

Stephane holds a Harvard University graduate Certificate in Applied Sciences & Information Systems and an undergraduate degree in Economics/Management from University of Montreal.

Stephane is based in Geneva, Switzerland.

Brian Cobb is Vice President, Customer Experience at Cincinnati/Northern Kentucky International Airport (CVG). Brian is a native Cincinnatian and a graduate of Embry-Riddle Aeronautical University, having received his B.S. in Aeronautical Science and holding commercial pilot and flight instructor licenses and associated aircraft ratings. He received Airport Council International’s “International Airport Professional (IAP)” designation in 2013.

Brian joined CVG in July 2010 where his role is to provide competitive and experience advantages over surrounding airports while driving significant engagement and sustainability for the vast airport economic engine within the Cincinnati / Northern Kentucky region. Among his key focal points are start-up innovations and integration into the airport ecosystem. Recent CVG wins include:

  • its sixth Skytrax award for Best Regional Airport - North America
  • first domestic U.S. airport to
    • implement integrated Bluetooth and Wi-Fi sensing technology enabling passenger monitoring for refined queuing
    • pilot study of advance mobility transport for passengers with reduced mobility
    • use of interior drone photography for advanced wayfinding purposes
  • pilot test smartwatch technology for employee productivity through gamification
  • creation of the Leading Individuals Forward Together (LIFT), a social engagement model for airport staff and disabilities organizations
  • collaborative curation opportunity with massive scale in-airport museum displays courtesy of the Cincinnati Museum Center
  • pop-art curation of famed global artists with a focus of live-paint events for customer engagement.

Brian resides in Northern Kentucky with his wife Tracy and their three children. His current community engagement is dedicated to business-to-education connections for career development and in-Airport education opportunities focused on employment opportunities, business-to-social embrace of disabilities, and consumer engagement modeling through emerging technology.

Based in Boston, Sean Farrell is the Head of Portfolio Management for SITA’s Government Solution Line.

Sean joined SITA in 1991 in Sydney, Australia.  He held various positions in IT delivery and consulting prior to transitioning to SITA’s North American business development team in 1996 and into SITA’s border management team in 2004.

Sean now heads up the product strategy and development for SITA’s border management products.   Sean is an expert in all aspects of the field including: government border management practices, related industry and technology standards, the impact of government border management initiatives on airline and airport business operations and systems and the use of IT to improve passenger facilitation and border security.

Prior to SITA, Sean spent three years in London working in IT in the investment banking sector.

Sean has a Bachelor’s degree in Computer Science from the University of East Anglia, England and an MBA from Babson College, Boston.

Ryan Ghee is the Editor & Event Strategy Manager at Future Travel Experience (FTE), an independent online media and events company based in the UK. Ryan is responsible for managing and producing the editorial content for, as well as for contributing to the strategic direction of the FTE Europe, FTE Ancillary, FTE Global and FTE Asia EXPO events. He also leads FTE's thought leadership Think Tank projects.

In his current role, Ryan keeps on top of the latest end-to-end passenger experience and technology trends, and actively explores how airports, airlines and their partners must adapt to these wide-reaching developments.

He has previously freelanced for the BBC, was editor of ACI Asia-Pacific Airports magazine, and has been quoted in the likes of the Wall Street Journal and New York Times.

Renaud Irminger is Director of SITA Lab, the company’s strategic research and development arm. He is responsible for overseeing projects and programs that explore new solutions and technology for the air transport industry - identity management, baggage tracking, disruption warning systems, contextual mobile applications and wearables, robots and drones, and many other initiatives.

Renaud joined SITA in 2005 in the Project Management Office, as Program and Project Director responsible for Project Management Methodologies. Previously he was Director Innovation Management for Valeo, a US$15Bn automotive supplier, where he led a project to revamp innovation and product development processes. Renaud has also held various roles in new product development, sales and business development, including program and project management at ITT Industries in the USA, and in R&D at Motorola in Switzerland.

Renaud holds a M.Sc from the Sloan School of Management at the Massachusetts Institute of Technology, USA and a M.Sc. in Applied Physics from the Université de Neuchâtel, Switzerland. He has led the SITA Lab team in developing more than a dozen “world firsts” in technology for the air transport industry. In addition, he and the SITA Lab team have won several awards, including the 2011 CAPA Award for Innovation with Malaysia Airlines and two FTE awards in 2014 for the first Google Glass live trial in the air transport industry with Virgin Atlantic Airways and for iBeacon deployment with American Airlines. Renaud has a  passion for breaking the barriers of possibility. In particular Renaud believes that we use only a fraction of what is possible to do with smartphones and he would like to help the industry to “uberize” air transport.

He is based in Geneva, Switzerland.

Vijay Iyer is President and Global Head of Travel & Transportation at Hexaware. He has over 27 years in the industry, including 17 years in providing professional consulting services to clients in operational improvement, business and IT strategy development, and technology integration.

Vijay was the CEO of Cignex, the largest pure play open source consulting company. Prior to Cignex, Vijay spent over 14 years at HCL Technologies where he played a key role in the creation of a few industry verticals, as well as the enterprise application services and the enterprise transformation services lines of business at HCL. He was also responsible for delivering large, strategic, and integrated multi-service engagements. Prior to HCL, Vijay was the CIO of a large manufacturing and distribution organization heading business and IT strategy. He was also instrumental in re-engineering the business processes of the organization and improving productivity.

Vijay holds a MS from Birla Institute of Technology and Science, Pilani with specialization in automation and control. In addition, Vijay has completed executive education from Harvard Business School in Delivering Information Systems. His interests include cooking, road biking, golfing, and the Internet of Things.

Juha is Chief Commercial Officer of Finnair. He has 19 years of aviation experience with positions in passenger sales & marketing, commercial functions, customer experience & airport operations, customer fulfilment centre services as well as cargo logistics.

Juha joined Finnair in May 2012 as Managing Director for Finnair Cargo after 14 years with SAS Scandinavian Airlines. In October 2014, he took over as Chief Commercial Officer for Finnair, with responsibility today for airline's commercial functions (network planning, alliances & partnerships, brand experience, global sales & marketing, revenue management & pricing, distribution, ecommerce, loyalty, aeropolitical affairs and tour operator unit).

Finnair offers the fastest and most convenient gateway between Europe and Asia, via Helsinki, serving 18 Asian destinations, over 70 in Europe and seven destinations in the US and Central America. Finnair is a member of the oneworld alliance and has joint venture operations with American Airlines, British Airways and Iberia on the North Atlantic, and with Japan Airlines, British Airways and Iberia on Europe-Japan routes. 

Juha was selected to the Board of Airline Passenger Experience Association (APEX) in May 2016. Juha is 41-year-old Finnish national with British BA Honours and Austrian MBA university degrees.

Bojan Jokic is CEO and Co-Founder of Epteca. He has been disrupting the travel technology industry since 1997, successfully leading innovation at notable companies in 6 countries on 3 continents. Over the years, he has been Lead and CTO behind multiple ecommerce solutions that are generating profitable revenues with millions of customers. He is also a keen business innovator with ‘first mover’ projects for the travel industry including a B2B ecommerce solution a European internet TV app, to name a few.

Since 2012, Bojan is the co-founder and CEO at Epteca, an emerging technology company bringing unique ‘smart selling’ marketplace capabilities to travel companies, airlines, hotels and brands worldwide, resulting in new revenue streams and enhanced customer experience. 

Greg is the Managing Director for Worldwide Hospitality and Travel within Microsoft’s EPG Commercial Sector Industries Group. He is responsible for the development of Microsoft’s industry transformation strategy, sales program execution and market development across the hospitality, travel and transport industries.

Greg joined Microsoft in 2005 where he held a number of roles across the enterprise business. This included developing strategic opportunities and alignment with enterprise customers and partners both in the Australian subsidiary and now at corporate headquarters after relocation in 2012 where he led the employee productivity and empowerment sales program for WW Retail Sector (inc Hospitality, Travel & CPG).

Prior to joining Microsoft, Greg worked within the Hospitality & Travel sector in a number of roles with Ramada International Hotels and Resorts including 5+ years at a marquee property on Australia’s famous Bondi Beach before making the move into the travel sector by deep engagement within the Travel/Aviation sector through Attachmate Corporation.

Greg has a passion for innovation in the hospitality & travel sector and how the passenger and guest experiences can be enhanced to provide a seamless journey across all facets of their journey. 

Max Kingsley-Jones was appointed FlightGlobal’s Executive Director Content in March 2015, having been Editor of Airline Business since December 2010. Prior to that, he spent 14 years with Flight International magazine where he was ultimately Deputy Editor.

Before joining Flight in May 1996 as Commercial Aviation Editor, Max spent 10 years working in various roles at UK aviation consultancy Ascend, which is now part of FlightGlobal. The move to Airline Business followed a short spell with Aviation Week magazine as London Bureau Chief. 

Dheeraj Kohli is Vice President and Global Lead of Travel and Transportation at Unisys. In this capacity, he oversees the assessment of existing services, leads the development of new industry solution offerings, and sets the strategic vision for the company’s well-established travel and transportation business.

An accomplished senior executive and global leader with over 27 years of experience, Dheeraj has a strong and unique blend of corporate, consulting, technology, and outsourcing experience. He has worked with some of the leading Fortune 500 brands across industry sectors, including railroads, airlines, airports, logistics, hospitality, and aviation.

Dheeraj brings to his role a holistic perspective on business transformation and growth challenges in the global marketplace. Having lived in Singapore, South Africa, Canada, India, and the United States, he has developed a broad understanding of diverse cultures and the unique characteristics of conducting business in a global, interconnected marketplace.

Dheeraj is a recognized thought leader on concepts such as the connected traveler, seamless passenger, and customer experience, as well as around industry-specific solutions and disruptive technologies including IoT, wearables, mobility, beacons, cloud, big data, predictive analytics, and the “art of the possible.” His experience includes work in the cargo, passenger, airport, railroad, and hospitality industries.

He has successfully advised companies on how to plan, develop, and execute digital business strategies that are driven by digital value chains and exist within digital ecosystems. Additionally, he has been responsible for the launch of many first-of-its-kind offerings, service lines, and propositions.

Gilles Lévêque is Groupe ADP (Aéroports de Paris) Chief Information Officer. Gilles is graduated in civil engineering from INSA de Lyon and started his professional career in a civil engineering consulting company. He joined Arthur Andersen Consulting in 1988 where he had the opportunity to work for the 1992 winter Olympics games organization committee in Albertville. Then, Gilles joined Hewlett-Packard where he held several positions in France and the United States, both in the management of information systems and supply-chain operations. In 2006 Gilles joined Geodis, a world leading supply-chain & logistics management company, as Group Chief Information Officer, and was responsible for the redesign and transformation of IT systems to support Geodis businesses growth and international development.

Since 2015, Gilles is CIO of Group ADP (aka: Aéroports de Paris) a world leader in airport design, construction and operation. As such, Gilles is leading the information systems teams to sustain ADP operational excellence as well as enabling and deploying ADP's customer centric digital transformation.

Since 2016 Gilles is a member of CIGREF (French large companies’ association) board of directors.

Jack Loop Managing Director at LocusLabs. He leads air industry engagement at LocusLabs, a San Francisco based start-up and the leading indoor mapping & location platform in the air travel industry.

LocusLabs develops a comprehensive product suite and software solution for micro-location and venue location services available at many of the top global airports and being adopted by many of the largest global airlines such as Delta Air Lines, American Airlines, Lufthansa Group, United Airlines and many more in various stages of rollout. LocusMaps is a software development kit (SDK) and application programming interfaces (APIs) which can be used for any number of use cases, from mobile passenger wayfinding, to estimated walking time digital signage, to staff tracking and asset management. Common passenger related use cases aim to help people find anything they are looking for inside large complex spaces, by providing the most information-rich maps and indoor location experience in the world.

Jack brings a unique blend of entrepreneurship and air industry experience having served in several advisory roles to SITA Lab after Expedia acquired his last company Mobiata.

Jack’s early career was consumed by roles launching the original smartphone devices, email and messaging service launches for AT&T Mobility before leaving shortly after the launch of the original iPhone to focus on what was then the dawn of the mobile app market.

Catherine is the primary liaison for SITA with airport industry organizations, ensuring SITA’s availability and support for committees, conferences and industry missions. She is an active participant in Airports Council International (ACI), including serving as Chairman of the ACI World Business Partners (WBP) Board and becoming the first non-Airport member to be appointed as an observer to the ACI World Governing Board (2006/2011). Catherine also serves as the WBP observer on the ACI Europe Airport Board (2012/2017). Previously Catherine was responsible for developing and leading the Airport Services solution line including the financial results of the global business, strategy, product portfolio, implementation, customer satisfaction and improving the business to ensure SITA continues to meet the needs of the ever-changing air transport industry. Catherine’s unique understanding, vast experience and worldwide contacts with both international and domestic airports and airlines are what enable her to contribute a unique perspective to SITA and to the aviation industry. 

Rob is co-founder and CTO of Fracture, a company that helps you do better visualisation and collaboration using Mixed Reality technology.

Rob started his career in academia, and holds a PhD in Advanced Simulation and Modelling systems. For the last decade, he has worked in the games industry on challenges from advanced rending to user-centered design and large-scale modelling. He left the games industry in 2015 to found Fracture and pursue a passion for the burgeoning field of Mixed Reality.

Mixed Reality fuses of the best of Virtual- and Augmented-Reality technology to seamlessly blend digital content in to your physical world. Through a combination of consultancy, bespoke applications development and their proprietary technology, Fracture has helped companies from logistics, engineering, brand engagement and other fields to radically change their approach to visualising and collaborating around real-time, complex data.

Tiffany Misrahi is Community Lead and Head of the Aviation, Travel & Tourism Industry at the World Economic Forum. She has a background in international development and tourism, having worked at the International Trade Centre where she collaborated on the development and implementation of its Tourism-led Poverty Reduction Programme. At the World Economic Forum, she has developed expertise in mobility and a passion for travel and tourism in particular. She is currently working with key government and industry leaders in developing strategies and implementing innovative projects in the fields of T&T competitiveness, the future of travel and tourism industries, travel facilitation and security in travel and tourism. Tiffany has a BSc in International Business from Warwick University and a Master in Development Management from the London School of Economics and Political Science. She is currently part of the Global Leadership Fellows Programme at the World Economic Forum. 

Christoph Mueller joined Emirates Group in September 2016 as Chief Digital and Innovation Officer. Previously he has been Group Chief Executive Officer of Malaysia Airlines and CEO of Aer Lingus. Prior to that he held positions as Executive Aviation Director at Tui Travel plc. and was Group CFO of DHL worldwide and CEO of Sabena. He has also held senior management positions in Lufthansa, Daimler Benz Aerospace and Airbus. Christoph has been involved in large scale change management and turnaround project throughout his entire career.

Jim Peters was appointed to the Senior Leadership Team in March 2012 as Chief Technology Officer (CTO), SITA.

His responsibilities include evolving the reference system architecture for SITA's products and services, identifying new business segments and developing and managing strategic technology partnerships.

Jim also heads SITA Lab, the company’s strategic research and development arm. Created in 2008, SITA Lab explores new technology and drive innovations for the air transport community working both independently and in partnership with others on pilot projects in the areas of robotics, big data, wearable technology, and many others.

Previously Jim was President and Chief Technology Officer of Datalex, where he was involved in numerous acquisitions and helped take the company public with dual listings on NASDAQ and the Irish Exchange. Prior to this,  he was Chief Executive Officer and Founding Partner of Web Ventures, a technology firm delivering distribution solutions to the travel industry such as the Internet booking engine 'BookIT!' which became a key product for Datalex after its acquisition of Web Ventures.

Jim has also held a variety of roles in TPF systems development for Amdahl, Amadeus, Thai Airways, KLM, Qantas and Republic Airlines. He holds a B.A. in Philosophy from the University of Notre Dame.

Jim is based in Atlanta, Georgia, USA.

Kevin O’Sullivan is a Lead Engineer for SITA Lab, the company’s strategic research and development arm. He is currently focused on programs exploring mixed reality, blockchain/distributed ledger technology and artificial intelligence. Kevin has more than 20 years’ experience in software development and product management in the air transport industry and has been a Lead Engineer at SITA Lab since the Lab’s inception in 2008.

In 2014, Kevin and a combined SITA Lab/Virgin Atlantic Airways (VAA) team won a Smart Technology Award from The Wearable Technology Conference 2014, which recognizes advancements in wearable technology. The award was a result of a pioneering pilot using Google Glass and Sony Smartwatches to enhance the passenger experience at VAA. He also worked on pioneering research for the use of beacon technology in the air transport industry.

Kevin is based in Brighton, UK.

Michael Schellenberg is Director of Integration and Services at SITA.Michael joined SITA in 2014 bringing a strong background in IT & Telecom Services in the areas of pre-sales, products and Professional Services. In his current role he has portfolio responsibilities encompassing Unified Communications and Collaboration, Digital and Mobility Services, Service Management, Security Services, Infrastructure management and Professional Services.

Since his arrival Michael has built up the portfolio with new multimedia solutions and the introduction of a cyber security offering. In addition, he has refreshed the Service Management value proposition and tools, including the introduction of ServiceNow, a Service management application, as well as driving the Application Performance portfolio.

Prior to SITA, Michael was head of Global Services at EMC and Orange Business Services, based in the Netherlands and Switzerland, respectively. He has also worked for Alcatel, based in the U.S and been a board member of Telecom Systems (a regional integrator). Michael is a Swiss citizen currently based in Zurich, Switzerland.

Eash serves as JetBlue’s Executive Vice President, Innovation and Chief Information Officer. He is a member of the Executive Leadership Team and responsible for systems and technologies and innovation for the airline. He oversees implementation of IT solutions that align with the value airline’s business model to offer consistent service and maximize investment. Prior to joining JetBlue, Eash served as Senior Vice President and Chief Information Officer at Pall Corporation where he oversaw a three-year, $350 million IT transformation strategy that enabled the organization to become a $5 billion company.

Brian Whelan is CEO and Founder of TravaCoin. He has vast experience in the area of passenger rights and advocacy, both in the public and private sectors. Brian spent ten years as a communications consultant to the Irish aviation regulator, before setting up his own online service to help passengers recover unused Taxes Fees and Charges (TFCs) from missed flights. Through that business, he joined forces with, a service that recovers compensation for passengers whose flights have been delayed or cancelled.  He has gained an unprecedented insight into passenger rights and most airlines’ traditional resistance to satisfying them. His research among passengers confirmed that there is a demand for an easy way to recycle refunds and compensation into new sales of flights and ancillary services. He founded TravaCoin to build a robust and scalable industry-wide application to meet that demand.

A seasoned communications and business consultant, Brian holds an MA in Philosophy from University College Dublin and an MBA from Fordham University, New York.

Speakers - full list

Confirmed Speakers

SITA OnAir will simplify the handling of data from new generation aircraft. 

SITA and OnAir have created a new venture, SITA OnAir, to help airlines realize the full potential of the connected aircraft.

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SITA OnAir will simplify the handling of data from new generation aircraft. 

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Driving transformation Who we are

Everyday more than 4,500 SITA employees in 135 countries around the world come together with a single aim: to transform air travel through technology. Here's an inside view into how this global team plan to drive that transformation.


Our people take on some of the biggest challenges in our industry. They aren't afraid to think bigger, work harder and deliver smarter solutions that are continuously transforming air travel.


Taking on these challenges opens up a world of opportunities for our people. We make sure they have the chance to develop their skills, explore new horizons and grow their careers on a global scale.

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