81% of today’s airline passengers are carrying a smart phone, there is a huge opportunity for airlines to utilize smart phones as the glue across the whole end-to end travel journey. So, why are passengers not using smart phone services at a level as expected?
In its 10th annual Passenger IT Trends Survey, SITA found that there are human factors in technology adoption that cannot be ignored if airlines and airports are to succeed in engaging effectively with the connected traveler. In this ATW/SITA webinar, experts will discuss how airlines and airports can better understand passengers’ emotions and tailor technology to make air travelers happier.
Nigel Pickford - Director, Marketing Operations and Market Insight, SITA
Pu Faltings Pearl - Head of Group - Human Computer Interaction Group at Ecole Polytechnique Federale de Lausanne (EPFL)