IATA’s New Distribution Capability (NDC) initiative is pushing the travel industry to transform airline sales by enabling more control over distribution, content and offers. By encouraging the market adoption of the XML-based data transmission standard, NDC addresses the industry’s current distribution limitations by allowing more product differentiation, faster time-to-market, and a transparent shopping experience.
Making NDC a reality can put extra strain on resources and already tight budgets. The complexity of building and evolving your APIs can slow down your direct distribution strategy. It’s tempting to work around NDC and trust that it won’t affect your business. But do you have that luxury?
Join industry experts from SITA and ATPCO for this webinar. Our speakers will offer valuable insight into the implementation challenges associated with NDC and how you can address them.
In this one-hour webinar, you will:
Learn about NDC and the latest adoption trends
Get tips from industry best practices to help shape your API strategy
Discover how to intelligently bring NDC to life for your organization
Have your questions answered by experts
Thad Baringer, SITA, Sr. Business Development Manager
Graham Wareham, ATPCO, Director Distribution Portfolio