New Distribution Capability Webinar | SITA


Can you afford the luxury of ignoring NDC?

  • 05 June 2018
    05 June 2018
  • Global
SITA-ATPCO New Distribution Capability Webinar

Registration is now open!

IATA’s New Distribution Capability (NDC) initiative is pushing the travel industry to transform airline sales by enabling more control over distribution, content and offers. By encouraging the market adoption of the XML-based data transmission standard, NDC addresses the industry’s current distribution limitations by allowing more product differentiation, faster time-to-market, and a transparent shopping experience.

Making NDC a reality can put extra strain on resources and already tight budgets. The complexity of building and evolving your APIs can slow down your direct distribution strategy. It’s tempting to work around NDC and trust that it won’t affect your business. But do you have that luxury?

Join industry experts from SITA and ATPCO for this webinar. Our speakers will offer valuable insight into the implementation challenges associated with NDC and how you can address them.

In this one-hour webinar, you will:

  • Learn about NDC and the latest adoption trends
  • Get tips from industry best practices to help shape your API strategy
  • Discover how to intelligently bring NDC to life for your organization
  • Have your questions answered by experts


  • Thad Baringer, SITA, Sr. Business Development Manager
  • Graham Wareham, ATPCO, Director Distribution Portfolio
  • Manraj Sabarwal, SITA, Product Manager
  • Bryan Trauger, ATPCO, Product Manager

For additional information, please visit the event website. 

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