Genaker PTT delivers a true, end-to-end push-to-talk (PTT) service, providing an IP-based solution with secure, real-time walkie-talkie type communications over cellular and Wi-Fi networks. The solution uses smartphones, ruggedized handsets and IP-based two way radios.
Quite simply, productivity enhancement, increased efficiency (including flight punctuality) and cost savings. The main driver for Genaker’s approach is to avoid the limitations of existing radio communication solutions used in airports, such as PMR or TETRA.
These solutions are appropriate for mission-critical users, such as airport fire brigades or police officers, but many stakeholders in the air transport industry will find them costly, restrictive or limited. Our solution targets airlines, catering services, ground handling, airport shops, cafeterias, airport services, crews, check-in or boarding teams, fuel operations teams and so on.
Restrictions and limitations of legacy radio solutions mean that, to save radio frequencies, organizations may limit the number of radio channels they use. To reduce costs, they may also restrict the number of radio units purchased or leased, while limiting communication among teams (such as crew, catering, boarding and handling teams) due to strict communication policies.
In addition, communications may be for in-airport users only, with each airport effectively becoming a communications ‘island’, which leads to inefficiencies or to overloading some key personnel during peak operation times, such as the flight or gate manager.
By migrating a significant share of such communications to Genaker PTT, the whole communications infrastructure becomes much more adaptable to the needs of each stakeholder. Because the solution can use cellular and Wi-Fi coverage, it’s no longer restricted to in-airport communications, even though each organization can restrict it according to their operating needs.
And with channels not using spectrum frequencies there are no restrictions in the number of channels used, while the use of shared infrastructure and cost-effective smartphones means that organizations will be able to provide communication devices to users based on real operational needs rather than on cost saving needs.
Genaker provides a solution to all those inefficiencies, helping professionals throughout the air transport industry extend their walkie-talkie communications to colleagues located anywhere in the world, adapt the channels they have available to their operational needs, not the other way around, and consolidate the different forms of communication employed into a single device and even in a single solution, capable of supporting not only voice communications but also data exchange in a progressively data-based environment.
It’s important to note that those organizations involved in Public Safety or Mission Critical operations ─ such as airport fire brigade, flight control, police forces and flight security ─ may still need to use a dedicated radio communication system. In such cases, it’s possible to complement (not necessarily replace) the radio system with Genaker PTT communications to provide complementary communications (e.g.: inter-team coordination, communication to off-site officers, …) to the radio communication system.
Genaker PTT helps to enhance productivity, increase efficiency and save cost, providing the ability to:
In short, using Genaker PTT means:
Genaker’s success derives from its ability to work closely with an ecosystem of partners which allow us to provide the end user with the necessary elements to make of this PTT service the logic evolution from the walkie-talkie.
Because of the importance of the right combination of software and hardware, Genaker has established partnerships with a number of smartphone and accessory manufacturers as well as key strategic partners. We are currently working with partners in the Public Safety, Carrier, Oil & Gas segment. SITA represents a strategic partnership to jointly succeed in the air transport industry segment.
Some of our existing partners include NEC, Siemens Convergence Creators, Klein, Andromeda, Telefonica, Vodafone and others.
We are completing a new release of the product aimed at improving performance, adding new features such as richer messaging to deliver a complete universal communications experience.
As the air transport industry grows year on year, we see the need for its stakeholders to coordinate more closely and make full use of the possibilities made available to them thanks to ubiquitous coverage and the emergence of advanced communication services, allowing them to establish interoperable solutions which are able to evolve over time as the industry and the needs of particular stakeholders evolve and which can be used on a broad range of devices, avoiding tying up users to a particular terminal.