Etienne Coulon is a seasoned IT & telecom industry sales and business development executive. His career started in the automotive manufacturing industry, which initiated a passion to understand the end goal of using a technology in a process and the importance of listening to detect new use-case opportunities. After 20 years working with IT industry leaders or fast-growing startups, Etienne co-founded AnotherTrail. AnotherTrail is a company dedicated to bridge new emerging technologies and their use-cases in vertical Industries with presence across the EMEA region. Etienne is the Managing Director at AnotherTrail, living in France near Grenoble.