Gustavo Pina

Director, SITA Lab

Gus Pina is the Director of SITA Lab, the company’s strategic research and development arm. Created in 2008, SITA Lab explores new technology and drives innovations for the air transport community, working both independently and in partnership with others on pilot projects in the areas of robotics, big data, AI, wearable technology and many others.

With 25 years in the IT industry, Gus has always had a passion for transforming business processes with emerging technologies.  Prior to SITA, Gus spearheaded key roles in digital transformations across FedEx, Delta Air Lines, and Macy's.  During his 7 years at SITA, Gus was a Lead Engineer in the SITA Lab and Director of Enterprise Architecture.