Juha Järvinen

CCO, Finnair

Juha is Chief Commercial Officer of Finnair. He has 19 years of aviation experience with positions in passenger sales & marketing, commercial functions, customer experience & airport operations, customer fulfilment centre services as well as cargo logistics.

Juha joined Finnair in May 2012 as Managing Director for Finnair Cargo after 14 years with SAS Scandinavian Airlines. In October 2014, he took over as Chief Commercial Officer for Finnair, with responsibility today for airline's commercial functions (network planning, alliances & partnerships, brand experience, global sales & marketing, revenue management & pricing, distribution, ecommerce, loyalty, aeropolitical affairs and tour operator unit).

Finnair offers the fastest and most convenient gateway between Europe and Asia, via Helsinki, serving 18 Asian destinations, over 70 in Europe and seven destinations in the US and Central America. Finnair is a member of the oneworld alliance and has joint venture operations with American Airlines, British Airways and Iberia on the North Atlantic, and with Japan Airlines, British Airways and Iberia on Europe-Japan routes. 

Juha was selected to the Board of Airline Passenger Experience Association (APEX) in May 2016. Juha is 41-year-old Finnish national with British BA Honours and Austrian MBA university degrees.