Jim Peters

Jim Peters


Jim Peters was appointed to the Senior Leadership Team in March 2012 as Chief Technology Officer (CTO), SITA.

His responsibilities include evolving the reference system architecture for SITA's products and services, identifying new business segments and developing and managing strategic technology partnerships.

Jim also heads SITA Lab, the company’s strategic research and development arm. Created in 2008, SITA Lab explores new technology and drive innovations for the air transport community working both independently and in partnership with others on pilot projects in the areas of robotics, big data, wearable technology, and many others.

Previously Jim was President and Chief Technology Officer of Datalex, where he was involved in numerous acquisitions and helped take the company public with dual listings on NASDAQ and the Irish Exchange. Prior to this,  he was Chief Executive Officer and Founding Partner of Web Ventures, a technology firm delivering distribution solutions to the travel industry such as the Internet booking engine 'BookIT!' which became a key product for Datalex after its acquisition of Web Ventures.

Jim has also held a variety of roles in TPF systems development for Amdahl, Amadeus, Thai Airways, KLM, Qantas and Republic Airlines. He holds a B.A. in Philosophy from the University of Notre Dame.

Jim is based in Atlanta, Georgia, USA.