SITA e-Commerce is a complete booking system for airline websites. It is global distribution system (GDS) neutral and ensures the airline retains control of its direct distribution channels.
e-Commerce caters to all airlines regardless of size or type. From large flag carriers to small regional ones to low-cost carriers, e-Commerce has a rich set of features and capabilities that support each airline’s strategy. It is particularly suitable for airlines who want to expand their online offering to include the sale of optional services and ancillary air-related products.
e-Commerce offers a wide variety of features. From basic personalization by using multiple languages, currencies and user profile data, to full personalization of offers based on real-time analysis of user behavior, historical booking data and profile data.
e-Commerce is fully integrated with our Horizon® Passenger Services System (PSS) portfolio which includes the core SITA Reservations, Ticketing and Airfare Price services to ensure that bookings are made directly using the airline’s inventory and fares.