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The Tesla IPO and green crude

Published on  02 July by Jim Peters , Chief Technology Officer, SITA
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The electric car company Tesla IPO'd this week, pricing at $17 and ending the first day of trading up 40% above that.

As commentators point out, this IPO is a tracking indicator of the overall "green economy" with a game-changing technology.

Tesla's all-electric Roadster Sport goes from 0-60 mph in 3.7 seconds, and there is no engine noise, which must be kind of freaky (I wonder if owners of this car make engine revving noises to themselves while driving?)

They have a sedan, the Model S, that is to come out in 2012, and is priced under $50,000. You can reserve yours now. Their website describes it as:

With a range up to 300 miles and 45-minute QuickCharge, the Model S can carry five adults and two children in quiet comfort - and you can charge it from any outlet, without ever stopping for gas. World's first mass-produced electric vehicle offers performance, efficiency and unrivaled utility for a base price of $49,900*, making it the only car you'll ever need.

And it looks quite slick. If indeed Tesla is carrying the flag in front of the pack of what will be the future for our green economy, including our reliance on oil and a shift to environmentally-friendly transportation, it is worth taking pause and saying: "Wow! What can we do in Air Transport like this?"

IATA Director General and CEO, Giovanni Bisignani, came out in Berlin with the view that commercial airlines could be flying on bio-fuels within the next 3-5 years.

Based on so called "Green Crude" made from Algae, these bio-fuels would remove the dependency on crude, and the devastating impacts of incidents now occurring in the Gulf of Mexico, destroying the natural environment and associated livelihoods of the USA south coast.

I say three cheers for Tesla, and let's get on at full-speed with these alternative fuel supplies for the aviation industry.

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