Steve Statler is a writer, public speaker and consultant working in the beacon ecosystem. He trains and advises airports, retailers and venture capitalists, as well as makers of beacon software and hardware. He has also consulted for San Diego International Airport to create their successful carbon offsetting program The Good Traveler. His book ‘Beacon Technologies: The Hitchhiker’s Guide to the Beacosystem’ is available from Amazon at www.hhgb.us.
Beacons are simple. They have the ability to trigger actions in apps running on smartphones when those phones come into proximity with the beacon.