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Chief Technology Officer

Jim Peters was appointed to the Senior Leadership Team in March 2012 as Chief Technology Officer (CTO), SITA.

His responsibilities include evolving the reference system architecture for SITA's products and services, identifying new business segments and developing and managing strategic technology partnerships.

Jim also heads SITA Lab, the company’s strategic research and development arm. Created in 2008, SITA Lab explores new technology and drive innovations for the air transport community working both independently and in partnership with others on pilot projects in the areas of robotics, big data, wearable technology, and many others.

Previously Jim was President and Chief Technology Officer of Datalex, where he was involved in numerous acquisitions and helped take the company public with dual listings on NASDAQ and the Irish Exchange. Prior to this,  he was Chief Executive Officer and Founding Partner of Web Ventures, a technology firm delivering distribution solutions to the travel industry such as the Internet booking engine 'BookIT!' which became a key product for Datalex after its acquisition of Web Ventures.

Jim has also held a variety of roles in TPF systems development for Amdahl, Amadeus, Thai Airways, KLM, Qantas and Republic Airlines. He holds a B.A. in Philosophy from the University of Notre Dame.

Jim is based in Atlanta, Georgia, USA

Latest blog posts

Identity management: A meeting of minds

Published on  09 September 2016 05:34  by Jim Peters

In the space of just a few months the air transport industry and US government have made remarkable progress towards a common vision for identity management of the future.

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Heading to Miami?

Published on  05 June 2015 01:09  by Jim Peters

If you’re going to the IATA AGM next week, you’ll be using Miami International Airport (MIA) – one of the best examples of an airport using technology to improve the airline and passenger experience. SITA is proud to be MIA's partner in many of these developments.

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The next big (scary) thing

Published on  16 December 2014 03:16  by Jim Peters

Predicting the next big thing is always a bit risky and I’ll be the first to say I don’t always get it right, no one ever does. But we have to look ahead and explore possibilities and 2015 is shaping up to be a year full of possibilities.

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And the winner is ...

Published on  10 October 2014 01:55  by Jim Peters

... when in Las Vegas the house always wins. But I'm happy to say that we had other winners at the Future Travel Experience Global event in Vegas just recently.

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Should have used an Apple Watch!

Published on  10 September 2014 01:26  by Jim Peters

Two years ago I predicted that Apple was going to incorporate NFC into its phones to provide user-friendly mobile payments. I think it's fair to say that my prediction was accurate. It just took a bit longer than I expected.

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Internet of Wearable Things?

Published on  17 June 2014 09:36  by Jim Peters

The term "Internet of Things" or the "Internet of Everything" as CISCO calls it, continues to evolve with new technologies such as Google Glass and iBeacons. With Glass, users can access information while keeping their hands free, which would be nice for some staff working in our industry, as they deal with customers, baggage, planes, etc. 

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Is it time for airlines to think big?

Published on  23 May 2013 08:09  by Jim Peters

There has been a lot of shouting about big data and it is clear that there should be something useful in it for our industry given the massive amount of data we generate. (See my previous post on big data).

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Big data and predictive analytics

Published on  03 December 2012 02:38  by Jim Peters

If you have any kind of technical ear to the ground these days, you won't go too far without bumping into the term "Big Data". Originally spawned from web giants like Google, Yahoo, Amazon and Facebook, it was a term coined for how they can analyze and look at all the user information they gather as you use their systems to search, shop, email and share stuff online with your friends.

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iPhone 5 and NFC - Where to next?

Published on  25 September 2012 01:40  by Jim Peters

So Apple didn't include NFC in iPhone 5. After personally announcing at our IT Summit in June that Apple's inclusion of NFC in the iPhone 5 would be the "slam dunk" to ensure NFC's future and rapid rollout, I am left still scratching my head. What will Apple do with NFC? And what level of adoption will there be without Apple's clear support?

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Paying for paying

Published on  31 May 2012 10:19  by Jim Peters

Our investigations in SITA Lab into NFC have been focused mainly on boarding passes, but it has given us a glimpse into the world of payment systems and credit card processing, which to me has always been a bit opaque. It is interesting to find out who pays who along the way of the purchase of an airline ticket.

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