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Senior Vice President, Marketing & Sales Operations

Arthur Calderwood has been a member of SITA’s leadership team since 2006, and has held his current position since 2012.

During that time, he has progressively expanded his role to lead an organization responsible for formulating and executing SITA’s global marketing and sales transformation strategy covering brand, media relations, digital and content marketing, customer engagement programs and sales operations management.

Arthur was the architect behind SITA’s awarding-wining ‘Create Success. Together’ brand strategy, which successfully repositioned the SITA brand. Since 2006, he has chaired SITA’s Customer Advisory Board, developing it into a valuable listening post and pathfinder for SITA’s strategic direction.

Arthur has also taken a leading role in strengthening SITA’s sales capabilities. This has included championing the creation of SITA’s sales transformation program, which equips the company’s extended global sales team with the knowledge, skills and tools to drive growth. The program was recognized at the highest level when it won a Diamond Award at the ITMSA Marketing Excellence Awards in 2015.

In total, Arthur has more than 25 years of senior management experience in sales and marketing, with the last 15 years in the aviation industry. Before, joining SITA in 2000, he held several UK and   European management positions in marketing and business development for major technology companies, including BT, IBM, Digital Equipment Corporation and Compaq Computer.

A Scottish native, Arthur holds a BA in Business Studies, a Postgraduate Diploma in Marketing and has been a member of the Chartered Institute of Marketing since 1999.

Arthur is based in Geneva, Switzerland.

Latest blog posts

The 'social' event of the year

Published on  31 May 2016 07:03  by Arthur Calderwood

Another brilliant Air Transport IT Summit is under our belts. This was our 17th and it’s interesting to note the increasing role social media has to play every year. It’s such a good way for everyone to engage with session content and the event itself.

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Day two of the 2016 Air Transport IT Summit

Published on  26 May 2016 04:08  by Arthur Calderwood

We’ve always believed in the power of combining speakers from the air transport industry with experts who can bring new and exciting angles from other industries. And today’s speaker line up showed us just how engaging the right mix of speakers can be.

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Day one of the 2016 Air Transport IT Summit

Published on  25 May 2016 07:00  by Arthur Calderwood

Day one of the 2016 IT Summit is over and it’s been all systems go right from the start. I was thrilled to see not an empty seat in the house as the first session got underway. This is my 17th IT Summit and wow, what a turn out this year.

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What does it mean to go above and beyond in practice?

Published on  17 March 2016 08:12  by Arthur Calderwood

As someone who has worked at SITA for many years, I understand a fundamental truth about the company: our role is to shape and transform the air transport community through our technology expertise.

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That's a wrap

Published on  18 June 2015 04:01  by Arthur Calderwood

The 16th Air Transport IT Summit is now closed. It included a record-number 350 delegates from 75 countries – a truly global audience. For those in attendance, I hope you enjoyed the event as much as I did. I hope to see you again next year. For those who couldn’t join us, I hope we can welcome you to the 17th Air Transport IT Summit next year in Brussels.

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7th annual Insight Sessions

Published on  17 June 2015 07:26  by Arthur Calderwood

I had the pleasure of welcoming delegates to the 2015 Air Transport IT Summit this morning, as well as introducing this year’s Insight Sessions. As I wrote yesterday, this has been a highly anticipated event and you could feel the buzz in the auditorium as the sessions were getting started.

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Ready for the connected traveler?

Published on  16 June 2015 11:18  by Arthur Calderwood

We've gathered in Brussels for the 2015 Air Transport IT Summit. With a record number of delegates, an all-star lineup of speakers and a compelling array of topics to discuss, debate and ponder, the buzz is already building. This year's event promises to be one of the best in recent memory.

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ATN names SITA "IT Company of the Year"

Published on  19 March 2013 04:04  by Arthur Calderwood

It was a pleasure to accept, on behalf of SITA, the IT Company of the Year award from Air Transport News (ATN) on Sunday evening at a gala dinner in Montreal.

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