Marketplace - Air
Providing Reservations customers and partner travel distributors with a robust source of multi-carrier inventory
In today's challenging environment, airlines are searching for ways to address distribution while driving further cost reductions, better returns on investment, and innovative strategies for tapping into new revenue streams.
To increase revenues, Reservations airlines can now extend air sales by booking additional air segments on other airlines to provide a complete itinerary for customers.
SITA's Marketplace - Air, a facility within Reservations, allows customers to now seamlessly connect to a global distribution system (GDS) for access to non-SITA carrier inventory on a real-time basis.
Overview
Marketplace - Air provides access to a robust source of multi-carrier inventory for sale by an airline's own reservations agents and "sponsored" partner travel distributors equipped with access to Reservations.
Marketplace - Air allows agents to book seats on the host airline in Reservations as they do today, plus they can now purchase additional air segments on other airlines to provide a complete itinerary for customers on demand.
Benefits
Marketplace - Air provides the following benefits.
- Reduces distribution costs
- Supports direct distribution
- Easy to implement and use
- Provides ancillary revenue earnings
- Requires no additional costs
Features
Marketplace - Air includes the following features.
- On demand access to other airline availability and booking
- As needed last seat availability, seamless selling, seat map display and the ability to reserve seats in seat map
- Supports airline reservations agents at call centres, airport ticket offices and city ticket offices, and connected travel agents
- Provides real time interface via a major GDS to non-SITA airlines
- No forced agency migration
- No re-training costs
- No technical installation costs
- Access to 400+ non-hosted SITA carriers with last seat availability, real-time selling and real-time seating
- Content available via any sales channel such as E-commerce, GUI and Web Services
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