FrequentFlyer

Improve customer retention and ensure repeat business

The flexible solution for customer loyalty reward schemes, provided in partnership with Loyalty Plus.

Overview

In a very competitive market, it is crucial not only to retain existing customers but also to attract new ones. Loyalty marketing is a creative and efficient marketing tool to help in this endeavor.

SITA's Horizon FrequentFlyer is a comprehensive, functionally rich, and multi-spectrum frequent flyer programme (FFP) that has been recently ported to the latest open-technology platform. As such, it integrates easily with your airline's existing technology infrastructure.

Benefits

Horizon FrequentFlyer is a Web-enabled application that integrates seamlessly into your passenger management systems, including reservations and departure control.

Business benefits of Horizon FrequentFlyer include:

Improves the bottom line by encouraging customer loyalty - knowing customers, understanding customer value, rewarding customers
Increases the share of customer spend
Prevents attrition
Increases market share
Reduces communication and marketing delivery costs

Features

Horizon FrequentFlyer offers three levels of functionality, depending on the sophistication of your airline's FFP:

Horizon FF Core
Horizon FF Plus
Horizon FF CRM

Horizon FrequentFlyer is offered as an application service provider (ASP) model, removing the need to invest in specialist infrastructure and staff to run and maintain the programme. ASP platforms are quick to implement and facilitate the updating and enhancement of software applications. By letting SITA handle your day-to-day technical issues, you are free to concentrate on running your core business.

Features of Horizon FrequentFlyer include:

No infrastructure requirements or up-front investments
Worldwide access
Single programme combining the strength of multiple components
Full multi-lingual capabilities
Customer, corporate and staff loyalty and retention in one programme
Supports customer relationship management beyond FFP
Easy to integrate with existing systems
Advanced customer profiling

Video

David Smith, Sr. Manager Portfolio Marketing, Passenger Solution Line, discusses how airlines can anticipate their customers' wants and needs and offer a positive experience to drive customer loyalty.

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